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e.l.f. Hair Never Thirsty Moisturizing Shampoo - 12 fl oz - 2 of 4e.l.f. Hair Never Thirsty Moisturizing Shampoo - 12 fl oz - 3 of 4e.l.f. Hair Never Thirsty Moisturizing Shampoo - 12 fl oz - 4 of 4
e.l.f. Hair Never Thirsty Moisturizing Shampoo - 12 fl oz - 1 of 4

e.l.f. Hair Never Thirsty Moisturizing Shampoo - 12 fl oz

$9.00 ($0.75/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Lightweight moisturizing shampoo gently cleanses hair to remove oil and product buildup
  • Leaves hair soft and silky smooth
  • Luxurious lather
  • Bright and uplifting fruity scent
  • Ideal for daily use on all hair types & textures
  • 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA

Description

Have some good clean fun with e.l.f. Hair Never Thirsty Moisturizing Shampoo. Enriched with moisturizing provitamin B5 and argan oil, this gentle shampoo cleanses and lathers luxuriously to remove oil and product buildup for soft, smooth hair with a bright, uplifting fruity scent.

Why you'll love it:
• Gently cleanses hair to remove oil and product buildup
• Leaves hair soft and silky smooth
• Luxurious lather
• Bright and uplifting fruity scent
• Ideal for daily use on all hair types & textures

Key Ingredients:
• Provitamin B5: Helps deliver moisture to the inner layers of the hair
• Argan Oil: Helps seal in hydration from the outside
• Free from Sulfates, Parabens, Phthalates, Mineral Oils
• Always Vegan, Cruelty Free, Clean, Color Safe

Claims:
• 91% Smoother, Less Tangled Hair*(*When Used As Regimen With Never Thirsty Moisturizing Conditioner Vs. Control)
• Helps strengthen, reduce breakage and repair damage* (*When Used As Regimen With Never Thirsty Moisturizing Conditioner Vs. Control)

Great for: All hair types & textures; color-treated hair

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Scent: Unscented
Hair Type: All Hair Types
Health Facts: Phthalate-Free, Mineral Oil-Free, Paraben-Free, Talcum-Free, Propylene Glycol-Free, Vegan, Sulfate-Free, Nonylphenol Ethoxylate Free, Artificial Fragrance-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Package Quantity: 1
Beauty Purpose: Moisturizing, Basic Cleansing, Deep Hydration
Street Date: July 5, 2026
TCIN: 95256627
UPC: 609332975118
Item Number (DPCI): 063-02-2756
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), sodium cocoyl isethionate, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, glycerin, cocamidopropyl hydroxysultaine, cocamidopropyl betaine, fragrance {parfum), phenoxyethanol, sodium chloride, amodimethicone, disteareth 75 ipdi, citric acid, argania spinosa kernel oil, panthenol, guar hydroxypropyltrimonium chloride, polyquaternium 7, potassium sorbate, starch acetate/adipate, trideceth-12, trisodium ethylenediamine disuccinate, arginine, ethylhexylglycerin, glycereth.26, tetrasodium glutamate diacetate, sodium benzoate, divinyldimethicone/ dimethicone copolymer, cocamidopropyl dimethylamine, sodium hydroxide hydrolyzed pea protein, hydrolyzed vegetable protein, c1 2-13 alketh-23, c12-13 alketh-3, hexyl cinnamal, linalool, hexamethylindanopyran, benzyl salicylate, linalyl acetate, hydroxycitronellal, citronellol, citrus limon peel oil, geraniol, limonene, terpineol, dimethyl phenethyl acetate, pinene, alpha-isomethyl ionone, hexadecanolactone, cananga odorata oil/extract [b-00002]

Allergens & Warnings:

AVOID CONTACT WITH EYES, IF CONTACT OCCURS, RINSE THOROUGHLY.

Shipping details

Estimated ship dimensions: 6.02 inches length x 2.71 inches width x 2.55 inches height
Estimated ship weight: 0.92 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Additional product information and recommendations

Discover more options

4.8 out of 5 stars with 33 reviews
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 July, 2026Verified purchase

Worked for me!

I have 3C and 3B curls and live in South Florida (humidity central). I have found very few products that work well for my hair, and the ELF Shampoo (and Conditioner) is a clear winner! The bottle makes the product easy to dispense, the scent is clean and light, the slip is AMAZING, my hair felt soft after just one Shampoo rinse; I would repurchase. TY ELF for making great products that are also affordable!
quality: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
28 June, 2026
originally posted on elfcosmetics.com
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Great product

eceived this product to review and we loved it! Even my fiancé and stepson loved it! Left our hair soft and manageable. My stepson said that it gets 5 stars and a A+. We completely recommend!
Kelli8992
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5 out of 5 stars
28 June, 2026
originally posted on elfcosmetics.com
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Silky smooth happy hair

This took care of all the oil and buildup in my hair leaving it fell light clean bouncy and wonderful. I only needed to use it one time and did not need a second application during the shower to get rid of all the buildup. It lathers up so well and smells incredible. Light and fruity scent that isn't overpowering. I paired it with the never thirsty conditioner. Love the low price and the packaging is so cute! Highly recommend and would buy again. I received this for free in exchange for my opinion.
Laurenpaci
1 guest found this review helpful. Did you?
5 out of 5 stars
28 June, 2026
originally posted on elfcosmetics.com
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Hair smells SO good and feels soft

Surprisingly this shampoo is great! I didn’t have high hopes for this since E.L.F. Is known for make up and not hair products. I like to let my hair air dry with no product in it just to fully test out the shampoo. My hair feels so soft and smells soo good. My hair is wavy and will usually frizz if I don’t add something to tame the frizz but it seems like I can go without it with this shampoo. I would highly recommend this shampoo to friends and family.
MissAngelly89
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5 out of 5 stars
28 June, 2026
originally posted on elfcosmetics.com
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Hydrating shampoo

I love this product! It left my hair feeling fresh silky and hydrated. It does a good job of removing buildup when I shampoo twice. I paired it with the never thirsty conditioner. Together they do a great job and my hair is not weighed down. I received this product for free in exchange for my honest review.
pierre964336
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5 out of 5 stars
28 June, 2026
originally posted on elfcosmetics.com
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Best shampoo ever

Best shampoo and conditioner for ever, very moisturizing! I’m inlove with this set
Naomiml
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4 out of 5 stars
27 June, 2026
originally posted on elfcosmetics.com
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New Shampoo

I was able to try this shampoo through a Bzz kit for free. I love the look of the bottle and the scent was nice. I just wish it worked better for my hair. It kinda left too much moisture near my roots and gave me fly aways. I will definitely give it more time because sometimes it takes awhile for my hair to adjust to a new shampoo.
A.Will.
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5 out of 5 stars
27 June, 2026
originally posted on elfcosmetics.com
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Good

I am glad I got and tried this Never Thirsty Moisturizing Shampoo. It is great. My hair feels great and it also smells good too!
Bmull
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5 out of 5 stars
27 June, 2026
originally posted on elfcosmetics.com
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This is a great set!

I have baby fine hair and moisturizing shampoos and conditioners tend to weigh it down a lot. This didn't! My hair smells amazing, is super silky and soft! Well done ELF!
Robin N
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3 out of 5 stars
27 June, 2026
originally posted on elfcosmetics.com
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Meh

Just ok, not for extremely dry hair . Had a nice lather nice light scent but it didn’t moisturize very well. More for normal hair then dry hair Received free from Buzz agent
K-1971
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5 out of 5 stars
27 June, 2026
originally posted on elfcosmetics.com
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Clean

This shampoo came in swinging like it had beef with my scalp. It dragged the buildup, the dust, the sins, EVERYTHING, and left my hair feeling cleaner than my search history. My curls literally perked up like, “Oh we’re hydrated now? We have standards?” It’s a moisture hit straight to the ego.
Insanityangie
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5 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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Fantastic shampoo

This shampoo is amazing! Perfectly cleanses but leaves my hair soft and not brittle!
Taylor uses
Did you find this review helpful?
5 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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My New Favorite Everyday Shampoo

I’m really impressed with this shampoo! It cleanses my hair well without making it feel dry or stripped. After washing, my hair feels soft, smooth, and looks healthy with a nice natural shine. I also love that it’s vegan, cruelty-free, and silicone-free. It has a fresh, pleasant scent and lathers nicely. My hair feels clean, hydrated, and lightweight after every wash. This is a great everyday shampoo, especially if you’re looking for gentle cleansing and hydration at an affordable price. I would definitely recommend it!
Ekaterina
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5 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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Works well for great value

I got this product free for an honest review. I use this shampoo along with the conditioner of same line. It makes my hair hydrated, smooth and soft. It smells really pretty. Love the bottles and great value.
4missamy
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5 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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Highly recommend

I really enjoy the fresh scent of this shampoo and I love that I cleansed my hair and scalp without stripping moisture. I also love the packaging and it lathered so nicely.
Samnichole
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4 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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Moisturizing

I received this product for free in exchange for my honest review and its okay, my hair definitely feels more moisturized and softer, my only issue is the scent and that as I was washing my hair I didnt feel as if it was getting fully cleaned and that just might be due to the fact im used to having my hair feel dry as hay when im using shampoo haha. But the scent is okay, I just dont get the fruity smell its supposed to have, its there but its very faint, the smell reminds me somewhat of like chemicals or those small conditioners that you get when you box dye your hair. I really like the size and shape of the bottle though its really cute and a nice color that catches my attention, its subtle but unique. I'd definitely give it another try once they have more scents out and benefits. I also really like how the ingredients arent very harsh on your hair its difficult to find hair products without them these days.
Shanizzle
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5 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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Salon Treatment

Truly one of the best products on the market, first thing I noticed it smells like salon professional products, and it treats hair same way, as after first wash hair is smooth soft and shiny. I’m constantly exposed to the sun and heat, so it’s my must have now. Definitely recommend
ksmarigold
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5 out of 5 stars
26 June, 2026
originally posted on elfcosmetics.com
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Great lather, scent, and shine! Would recommend this shampoo!

Disclaimer: *I was gifted this product in exchange for a review* however, I was very pleasantly surprised by the results of this product. This shampoo had a great lather and required little product for use, so the product will last awhile. It smells fresh and the scent stayed in my hair for days, not to mention how shiny and healthy-looking it left my hair after using! It provides moisture without weighing my hair down or looking greasy at all. My hair also survived humidity for hours afterward; it stayed shiny and flat when straightened! I will absolutely be purchasing this product myself when I run out. It is definitely worth a try!
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5 out of 5 stars
25 June, 2026
originally posted on elfcosmetics.com
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Great shampoo for daily use

I’ve been using e.l.f. Never Thirsty Moisturizing Shampoo, and it’s been a pleasant surprise. It cleanses my hair without stripping away moisture, leaving it feeling soft, smooth, and hydrated. I like its light fragrance. It smells very lovely. It’s a great shampoo for everyday use.
htracy79
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5 out of 5 stars
25 June, 2026
originally posted on elfcosmetics.com
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This!!

This and the conditioner smell so good even my toddler told me how yummy it smelled!! My hair feels silky smooth too. Cant wait to continue using it
Taylor
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