The Four Brains of Money - by Alok Trivedi (Hardcover)

Book Synopsis

The Four Brains of Money is for high achievers, entrepreneurs, and business builders who are tired of working harder and getting the same results. Rooted in behavioral genetics and neuroscience, this book identifies the four biological archetypes that drive every financial decision you make: the Protector, the Chaser, the Bridge Builder, and the Receiver. You will discover which archetype you are running, why your default patterns keep repeating, and how to rewire your brain at the level where financial behavior actually originates. This is not mindset advice. It is a science-based framework built on your unique neurochemical blueprint, giving you a personalized path to lasting financial change.

Your biology is not your ceiling. It is your starting point. If you are ready to stop fighting your wiring and start working with it, this book is where that shift begins.