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Bobbie Organic Original Infant Formula - 2 of 4Bobbie Organic Original Infant Formula - 3 of 4Bobbie Organic Original Infant Formula - 4 of 4
Bobbie Organic Original Infant Formula - 1 of 4

Bobbie Organic Original Infant Formula Powder - 14.1oz

$25.99 ($1.84/ounce)
Size14oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Certified USDA Organic: Meets the strictest organic standard in the world.
  • EU-levels of DHA: Supports brain development with 20mg per bottle (or 5.0fl oz).
  • Inspired by breast milk science: Supports easy digestion with the same protein ratio as breast milk.
  • Founded by moms, for moms: We’re the only mom-founded and led infant formula company in the US.

Description

Our original, USDA Organic formula is made with the same protein ratio as breast milk (60:40 whey-to-casein) to support easy, comfortable digestion for tiny tummies. And while most formulas skimp on the DHA, we made ours with EU-levels that meet their strict nutritional requirements to give your baby’s brain development a boost.

Bobbie Organic Infant Formula is inspired by breast milk science and loved by 600K babies and counting.

Suitability: complete infant nutrition—from day one to year one

Planning to switch formulas? Here are some helpful tips in making the switch:
https://milk-drunk.com/how-long-does-it-take-for-a-baby-to-adjust-to-formula-change-switch/

Serving Size: 5

Amount :

% Daily Value*
Protein 2g
Total Fat 5.3g
Total Carbohydrate 11g
Water 136g
Omega-6 (linoleic acid LA) 725mg
Vitamin A 300iu
Vitamin D 75iu
Vitamin E 2iu
Vitamin K 8.3mcg
Thiamin 100mcg
Riboflavin 150mcg
Vitamin B6 63mcg
Vitamin B12 0.2mcg
Niacin 1000mcg
Folic Acid 15mcg
Pantothenic Acid 450mcg
Biotin 3mcg
Chloride 9mg
Choline 25mg
INOSITO 24mg
Calcium 63mg
Phosphorus 42mg
Magnesium 7mg
Iron 1.2mg
Zinc 0.75mg
Manganese 5mcg
Copper 71mcg
Iodine 15mcg
Selenium 3mcg
Sodium 27mg
Potassium 110mg
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

organic lactose, organic nonfat milk, organic high oleic (safflower or sunflower) oil, organic low erucic acid rapeseed oil, organic whey protein concentrate, organic coconut oil, organic linoleic (sunflower or safflower) oil, less than 1%: organic low erucic acid rapeseed lecithin, schizochytrium sp. oil; mortierella alpina oil;" calcium phosphate, potassium citrate, sodium chloride, calcium carbonate, potassium hydroxide, potassium phosphate, magnesium chloride, potassium bicarbonate, ferrous sulfate, potassium chloride, zinc sulfate, cupric sulfate, manganese sulfate, potassium iodide, sodium selenite, choline bitartrate, ascorbic acid (vitamin c), ascorbyl palmitate, inositol, l-carnitine, mixed tocopherols concentrate, di-alpha tocopheryl acetate (vitamin e), niacinamide (vitamin b3), calcium pantothenate, vitamin a palmitate, riboflavin (vitamin b2), thiamine hydrochloride (vitamin b1), pyridoxine hydrochloride (vitamin b6), folic acid, phytonadione (vitamin k), biotin, cholecalciferol (vitamin d3), cyanocobalamin (vitamin b12).' '

Allergens & Warnings:

REQUIRED WARNINGS Powdered infant formulas are not sterile and should not be fed to premature infants or infants who might have immune problems unless directed and supervised by your baby's doctor. Never use a microwave to warm formula; serious burns can occur. Do not freeze. Use by date at bottom of can., Once mixed, store in refrigerator, use within 24 hours. Warm infant formula to room temperature and shake well before feeding. Prepared formula should not be without refrigeration at 35-40°F (2-4°C) for more than 2 hours. Avoid extreme temperatures. Once opened, use within 30 days., CONTAINS MILK.
Features: All Natural, Non-GMO
Dietary Needs: Gluten-Free, Organic Certified
Baby Formula Focus: Immune System Support, Gas, Eye Development, Brain Development, Easy to Digest
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Street Date: July 8, 2022
TCIN: 85776110
UPC: 683744964359
Item Number (DPCI): 007-09-0483
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 5.03 inches length x 3.93 inches width x 3.93 inches height
Estimated ship weight: 1.08 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why does Bobbie have soy in it? It can negatively impact boys estrogen levels

submitted by MalloryH - 4 years ago

  • A: Hi Mallory! Soy oil is a source of fatty acids essential in infant nutrition. Unlike EU formulas, which often use palm oil, Bobbie includes organic soybean oil. Deciding between palm oil and soybean oil was tough, but we ultimately chose soybean oil as a more sustainable alternative to palm oil. Palm oil has also been linked to some digestive issues. Our USDA organic non-hydrogenated soybean oil is non-GMO and not grown with pesticides. Bobbie does not contain soy protein.

    submitted byBobbie - 4 years ago
    Brand expert

  • A: This is one of my ONLY issues with Bobbie. The soy needs to go. Otherwise, we love it!

    submitted byMegan Post - 4 years ago

  • A: You said that EU formulas often use palm oil but Aptamil and Kendamil which are both in Target are from Europe don't have palm oil or soy.

    submitted byMalloryH - 4 years ago

  • A: It is not a soy-based formula in terms of the protein source but contains soy lecithin, which is an emulsifier found in many foods

    submitted byLM - 4 years ago

  • A: it no longer contains soy, they updated their formula and now is exactly like European formula. we love it and the new update did not cause my baby any issues.

    submitted byPatty - 3 years ago

Q: This is acceptable for a cows milk protein allergies?

submitted by Nara - 1 year ago

  • A: Hello Nara! Bobbie formula is not suitable for babies with a cow milk protein allergy or dairy intolerance. If you need more information, don't hesitate to contact us directly. We are on standby ready to help!

    submitted byBobbie - 1 year ago
    Brand expert

Q: How come the Bobbie bought in target looks completely different from the Bobbie ordered in the official site

submitted by Concered parent - 2 years ago

  • A: I compared to Bobbie’s website vs Target in store, they are manufactured by different companies and the ingredients are different

    submitted byAmy - 1 year ago

  • A: Hi! No need for concern :) We offer a couple of different can sizes for our original infant formula, with 14.1 oz cans at Target stores nationwide and the 24 oz Biggie and 12.7 oz Bittie sizes exclusive to hibobbie.com. Bobbie Organic Gentle comes in a 14.1 oz can no matter where you buy it!

    submitted byBobbie - 2 years ago
    Brand expert

Q: Does Bobbitt Organic contain high fructose corn syrup?

submitted by Randy - 2 years ago

  • A: Hi Randy! No, Bobbie Organic and Bobbie Organic Gentle do not contain high fructose corn syrup.

    submitted byBobbie - 2 years ago
    Brand expert

Q: How many ounces of liquid formula will this make?

submitted by Eric - 3 years ago

  • A: The can states about 106 fl oz

    submitted byDani - 3 years ago

  • A: Hi Eric! One can of Bobbie Organic formula makes about 105 fluid ounces.

    submitted byBobbie - 2 years ago
    Brand expert

Q: how many oz of formula does this can make?

submitted by Cb23 - 3 years ago

  • A: The 14 ounce size can makes about 105 fl. oz.

    submitted byBG - 3 years ago

  • A: Hello! The 14.1oz. can makes about 105 fluid ounces of formula.

    submitted byBobbie - 3 years ago
    Brand expert

Q: How long is 1 can usually good for before expiring?

submitted by CW - 3 years ago

  • A: The cans we just received expire next year in Nov 2024. But it just depends which batch they pick your order from. Once opened, the can expires after 30 days, regardless of printed expiration date.

    submitted byBG - 3 years ago

  • A: Hello! Each can has its own specific expiration date stamped on the bottom of it. Once a can has been opened, remember to use the formula within 30 days. We are here to help at hello@hibobbie.com if you have more questions.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is this EBT snap food stamps eligible

submitted by Debo - 4 years ago

  • A: This is an excellent question for Target's customer service team! Please get in touch with them for this information by visiting their Contact Us page.

    submitted byBobbie - 3 years ago
    Brand expert

Q: Is there supposed to be a scoop in every can of formula? I just bought this for the first time to try it and mine didn't come with a scoop, I dumped it out twice into a bowl to try to find it.

submitted by Madison - 4 years ago

  • A: yes a scoop comes in evey can. It is usually way down in the middle. Never had a can that didn't come with one.

    submitted byKarenA - 4 years ago

  • A: Hi Madison! Every can should contain a fresh scoop, which should be used when preparing Bobbie. A gram scale can be used to accurately measure a scoop. However, in a pinch, one scoop is roughly equivalent to 1.5 level tablespoons. We've shared this with our quality team—can you send us an email at hello@hibobbie.com so we can learn more?

    submitted byBobbie - 4 years ago
    Brand expert

Q: Why does the container look different from the 14 ounce compared to the 24 ounce container? Are they the same formula?  the 14 ounce cans says it uses whole milk so does the 24 ounce can use it as well?

submitted by Courtney J - 7 months ago

  • A: I’m just realizing that they’re are two different formulas! Shame on target.

    submitted byKate - 6 months ago
See all questions (33)

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Guests are saying

Bobbie formula has garnered positive feedback from guests for its clean ingredients and gentle formulation, making it a preferred choice for many transitioning from breastfeeding. Guests appreciate its easy mixing, minimal digestive issues, and the peace of mind it provides regarding nutrition. While some experienced challenges, the overall sentiment leans towards satisfaction, highlighting Bobbie as a reliable option for both new and experienced parents seeking quality formula for their babies.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3999 reviews
    easy on tummy: 3.88 out of 5
    easy to prepare: 4.43 out of 5
    quality: 4.12 out of 5
    value: 3.84 out of 5
    69% would recommend
    371 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 July, 2026

    (no review title)

    Yikes these ingredients are awful. Please do your research before giving to your baby!
    quality: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 June, 2026Verified purchase

    Love this formula!

    We had to scramble and find a new formula after the Nara recall, we tried other brands and this one is the closest to that formula. We love Bobbie!
    leomom20
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2026
    originally posted on Bobbie
    Image

    Easy transition

    Transitioned my baby from breast milk to this with no issues at all!
    Taylor
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 June, 2026Verified purchase

    BM to Formula

    I transitioned my baby for BM to this formula and it tastes amazing! I recommend it to all those moms trying to transition from BM to Formukab you won't regret it.
    Perfect
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    28 June, 2026
    originally posted on Bobbie
    Image

    Baby had a horrible reaction

    We switched to Bobbie because we wanted to try a more cleaner and organic formula. However this formula didn't suit my infant. He projectile vommitted all of it. He's tolerated other brands pretty well so I don't recommend this brand.
    Sakshi
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on Bobbie
    Image

    Great formula

    Our first time using formula and other products made our little guy’s stomach upset. This is the only one that doesn’t.
    Amanda M.
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on Bobbie
    Image

    Excellent

    I really like Bobbie formula! My baby enjoys it, and it has been gentle on his tummy. It mixes easily, and I feel good about the quality of the ingredients. We’ve had a great experience with it, and I’m happy with our choice. I would definitely recommend it to other parents!”
    Dimpple H.
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2026
    originally posted on Bobbie
    Image

    Formula

    We've been using this formula and absolutely love it! After doing a lot of research, I felt really good about choosing a formula made with high-quality, non-toxic ingredients.
    Lauren
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2026
    originally posted on Bobbie
    Image

    Formula

    My 8 month old has been on this formula for over 2 months now and he loves it! He was a breastmilk baby from the beginning but stopped producing milk when I got back to work. I was looking for something closely similar to breastmilk and his pediatrician recommended Bobbie! I love it!
    Sandra
    Did you find this review helpful?
    2 out of 5 stars
    22 June, 2026
    originally posted on Bobbie
    Image

    Bad acid reflux

    We had to stop using Bobbie about 8 days in. My newborn, who’s combo fed, had a bottle one night and choked on spit up, spit up what seemed like the entire bottle, and my husband had to help him stop choking. Doctor said it’s reflux and gave us a different formula. It really scared us.
    Dorian G.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 June, 2026Verified purchase

    Amazing

    Love this formula. I have been using it 6 months and my baby loves it. No stomach issues at all.
    Yancy
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 June, 2026Verified purchase

    Best formula for my baby.

    Love this formula! It is a bit foamy if you shake to mix! We just use a fork to mix it.
    Victoria
    easy on tummy: 5 out of 5
    easy to prepare: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    20 June, 2026
    originally posted on Bobbie
    Image

    Supplementing for nights!

    The formula integration has taken a little while but is going better! My son isn’t used to eating from a bottle and I think that has been the main adjustment!
    Jada L.
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on Bobbie
    Image

    bobbie babies

    Our twin boys are thriving! One is taking the organic formula and the other made the switch to gentle. Both are growing well & healthy. All five of our children used bobbie for their first year and we couldn’t recommend it more!
    Katie W.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 June, 2026Verified purchase

    Formula

    Great product
    easy on tummy: 5 out of 5
    easy to prepare: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    18 June, 2026Verified purchase

    (no review title)

    I ordered the organic infant formula and they gave me the infant formula milk based powder with iron
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    18 June, 2026Verified purchase

    Not living up to the hype

    This did not live up to marketing hype. I saw ads for this formula everywhere. I wish Bobbie put as much effort into their formula and package design as they do their marketing. For the price you pay, I’d love to not have to dig through the formula for the scoop, I also wish the scoop came in a small size (instead of a 2 oz scoop which was huge for the size of the can) once I mixed with water chunks were still visible. I had to really shake the bottle to get everything to dissolve. Our baby also had a hard time adjusting to this formula and wasn’t digesting very well. I chose this formula due to its size since we only supplement with formula a few times a month and other brands only offer large cans. Compared to another brand - Kendamil, this formula didn’t agree with our baby. We much prefer kendamil.
    LD
    easy on tummy: 1 out of 5
    easy to prepare: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 June, 2026
    originally posted on Bobbie
    Image

    Third time using for third child!

    We have loved Bobbie for all 3 of our kids! Tolerated well and thriving!
    Kathleen
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on Bobbie
    Image

    Baby Loves It

    My baby loves this. I use it for combo feeding and she drinks it with the same excitement that she does breast milk. Best part, no tummy problems!
    Jayden
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on Bobbie
    Image

    Best formula!

    We started combo feeding with Bobbie at around 7 months with my little one. Bobbie’s clean ingredients made the switch so easy for us!
    Maura
    Did you find this review helpful?

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