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Downy Intense Floral Liquid Fabric Softener - 2 of 4Downy Intense Floral Liquid Fabric Softener - 3 of 4Downy Intense Floral Liquid Fabric Softener - 4 of 4
Downy Intense Floral Liquid Fabric Softener - 1 of 4

Downy Intense Floral Liquid Fabric Softener - 77oz

New at  target 
$7.99 ($0.10/fluid ounce)See 1 deal for this item

Size77 fl oz

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • 24-HOUR SCENT: Downy fabric softener that lets you smell great while wearing for up to 24 hours
  • LASTING FRESHNESS: From wash to wear, Downy fabric softener keeps fabrics fresh for up to 60 days
  • DELIGHTFUL AROMA: Enjoy a beautiful blend of floral notes that delight in this fabric softener liquid
  • TOUCH-ACTIVATED: Downy Intense Liquid fabric softener releases scent as fabrics are touched
  • COMFORTING SOFTNESS: Downy Fabric softener provides the comfort of softness with every wash
  • Includes one 77 FL OZ bottle of Downy Intense Fabric Softener Liquid in Floral Scent enough for 105 loads

Description

Enhance your laundry routine with Downy Intense Fabric Softener and experience when incredible scent meets exceptional softness in this liquid fabric softener. Store your sheets and clothing in your household and rest assured that freshness will last for up to 60 days* and enjoy fabrics smelling great for 24 hours upon wearing them. Downy Fabric Softener brings clothes to life throughout the day with touch-activated technology that releases bursts of scent as clothes are handled. The sweet scent of floral delight with a beautiful blend of flowery notes leaves you with a freshly showered feeling that lasts. Fabric softener liquid is easy to use. Simply pour one cap of Downy Fabric Softener into your machine's fabric softener tray, add detergent, and run the cycle. Make this fabric softener liquid a staple in your household laundry routine so you can smell and feel fresh and clean.
*from wash to wear
Scent: Scented, Floral
Health Facts: Phosphate-Free, Sodium Lauryl Sulfate-Free, Bleach-Free, Sulfate-Free, Paraben-Free, Aluminum-Free, Phthalate-Free
Product Warning: Keep container tightly sealed, seek medical help if product is swallowed, keep out of reach of children
Features: Odor Control, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Number of uses: 105
TCIN: 94492473
UPC: 030772208823
Item Number (DPCI): 003-07-0192
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

agente suavizante/softening agent (cloruro de dietil ester dimetil amonio/diethylester dimethyl ammonium chloride), estabilizadores/stabilizers (policuaternio-33/polyquaternium-33 y/o/and/or policuaternio-32/polyquaternium-32; pentetato de pentasodio/pentasodium pentetate o/or diacetato de glutamato tetrasodico/tetrasodium glutamate diacetate), ajustador de ph/ph adjuster (acido formico/formic acid), fragancias/fragrances, aqua/water.

Shipping details

Estimated ship dimensions: 5.9 inches length x 4.5 inches width x 11.2 inches height
Estimated ship weight: 5.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

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4.8 out of 5 stars with 122 reviews
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
66% would recommend
3 recommendations
5 out of 5 stars
15 July, 2026
originally posted on influenster.com
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Fabric floral softener

I love Downy brand for my clothes softener, gives thatfloral, refreshing scent to my garments. Comes out of the washer smelling amazing, giving that exclusive touch. It’s affordable and could be found in most grocers. My everyday towels are super fluffy, gives me such a positivity to wrap my body, I would purchase it again and would definitely recommend to others.
1 reply from Customer Care team - 9 days ago
Hi Irina! We are so pleased to hear of your continued loyalty to the Downy brand for your fabric softener needs. It is wonderful that our product infuses your clothing with a delightful floral and refreshing fragrance, adding an exclusive touch right out of the wash. We greatly appreciate your enthusiastic recommendation and thank you for your feedback.
IrinaH
Did you find this review helpful?
5 out of 5 stars
12 May, 2026
originally posted on influenster.com
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Best scent

Love this fabric softener packaging caught my attention😍 makes my clothes feel soft.all you have to do is pour softener in cap then into load. The less product you use the better.
KimberlyA
1 guest found this review helpful. Did you?
5 out of 5 stars
21 February, 2026
originally posted on influenster.com
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Clothing stays floral scent for days!

Downy Intense Floral scent fabric softner keeps the floral scent for days on my laundry! I only use about a 1/4 of the lid measurement, saving product while getting the desired scent. The spout is easy to pour with a decent consistency and lather. I love to open my dresser drawer to smell flowers fill the room! The packaging fits Downy so well. I highly recommend to enhance laundry experience!
tinaf180
Did you find this review helpful?
5 out of 5 stars
19 January, 2026
originally posted on downy.com
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Nice

[This review was collected as part of a promotion.] Smells very good. Nice addition to laundry with pods. Smells good and I probably would buy this again. I like using the crystals and they smells good
kristopherg1_5171
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase

(no review title)

I love it
Dee
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
26 November, 2025Verified purchase

(no review title)

love тнe ѕcenт
TANDRA
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
16 September, 2025
originally posted on downy.com
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Strong floral scent

[This review was collected as part of a promotion.] For the last 2 months I have been trying the Downy Intense Fabric Softener in Floral Scent, and I just love fragante scents. The smell is very strong and sweet — you notice it as soon as you open the bottle. After washing, my clothes it kept that floral scent all day, sometimes even longer. If you like the strong fragrance, it feels nice, floral and fresh, but if you prefer something light, it might not be for you. The softener works well. My clothes came out soft, and less static. For the effectiveness, I would give it credit. The part I’m not fully happy about is the environmental impact. It comes in a plastic bottle, and the formula has chemicals that may not be the best for water life. That makes me think twice about using it often. Price-wise, it is more expensive than basic softeners. Still, I think it’s fair if you enjoy strong scents and how long it lasts so it balances it out. Overall, I like using it when I want clothes to smell extra fresh, but I wouldn’t call it an eco-friendly choice.
dayanav54_3471
1 guest found this review helpful. Did you?
5 out of 5 stars
31 July, 2025
originally posted on downy.com
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Highly recommend

[This review was collected as part of a promotion.] Packaging was great, I loooooooved this my clothes smelled amazing and for what you get the price is great very effective and scent strength is 100%.
stefannyd5_5300
1 guest found this review helpful. Did you?
5 out of 5 stars
29 July, 2025
originally posted on downy.com
Image

Great smell!

[This review was collected as part of a promotion.] I love the smell of this! It makes my clothes feel nice and the packaging is cute and effective. Great value for the price. I just put a little in the measuring cup and put it in my washer. Works great!
sammyjodesignco_2642
1 guest found this review helpful. Did you?
5 out of 5 stars
28 July, 2025
originally posted on downy.com
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Smells good

[This review was collected as part of a promotion.] Would definitely recommend! Smells amazing. Levers a great smell on your clothes. The packaging is cute with details. Definitely I’ll be purchasing
jackoo_6009
Did you find this review helpful?
5 out of 5 stars
22 July, 2025
originally posted on downy.com
Image

Smells amazing!

[This review was collected as part of a promotion.] This fabric softener has a delightful scent! It makes the clothes smell amazing! The packaging is really adorable. I definitely recommend it!
almarosao_4912
Did you find this review helpful?
5 out of 5 stars
18 July, 2025
originally posted on downy.com
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Long Lasting Scent

[This review was collected as part of a promotion.] I didn’t receive it but I had gone to buy something similar so I can at least experience it and I have to say Downy is such amazing brand. I’m honestly always impressed by the longevity of the scent on my clothes, and the variety they had in store! I had picked something similar to the intense feel of the softener I was suppose to receive so I can assume it’ll be kinda similar! Super long lasting and projects the perfect amount! Would definitely recommend!
dianep97_8830
Did you find this review helpful?
5 out of 5 stars
15 July, 2025
originally posted on downy.com
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It smells amazing

[This review was collected as part of a promotion.] Loved the floral scent it has. It leaves clothes smelling rich and soft for days. The bottle is really practical and small enough to carry. The downy floral is made with harsh ingredients, which is great for my sensitive skin.
lizbethp268_8535
Did you find this review helpful?
5 out of 5 stars
14 July, 2025
originally posted on downy.com
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Incredible long lasting scent

[This review was collected as part of a promotion.] WOW! This scent is incredible and powerful. I could smell it on my clothes even after the double rinse cycle I set it too. It smells stronger than my normal downy softener. I usually opt for clean scents but this floral smells divine. I received this product in exchange for my honest review from Influenster.
sallypa_8071
Did you find this review helpful?
5 out of 5 stars
13 July, 2025
originally posted on downy.com
Image

Great scent

[This review was collected as part of a promotion.] This has a great scent and is easy to add to the wash. It keeps my clothes smelling great and keeps my clothes nice and soft. You don’t need to use too much to get the effects either.
ab108_4909
Did you find this review helpful?
5 out of 5 stars
13 July, 2025
originally posted on downy.com
Image

Leaves fresh scent that lasts!

[This review was collected as part of a promotion.] This fabric softener is really fragranced. I like to use it on my towels and linens for a fresh lavender scent that lasts for days! You get a good amount in the bottle, and it does not take a lot of product to leave a fresh scent on the laundry. If you like lavender scents, this would be a great product for you. My linens are softer and fresher thanks to this product!
jackieu_2918
Did you find this review helpful?
5 out of 5 stars
12 July, 2025
originally posted on downy.com
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Long lasting floral laundry

[This review was collected as part of a promotion.] Our laundry smells sooo good with this Downy Intense liquid fabric softer. Beautiful floral scent that is long lasting. I love that the liquid is milky clear white so it doesn’t stain my clothes. A little goes a long way because this bottle has lasted while and I do laundry a few times a week. The price is also very affordable which is a plus. The container is also very pretty and the top cap is perfect for measuring.
1 guest found this review helpful. Did you?
5 out of 5 stars
12 July, 2025
originally posted on downy.com
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Great scent!

[This review was collected as part of a promotion.] Definitely love downy as always. However I love this scent in particular is something I would buy again. Makes my clothes smell awesome!. Will definitely get this again, hopefully they make the scent in all sizes.
sandycardozoulloate_4927
1 guest found this review helpful. Did you?
5 out of 5 stars
12 July, 2025
originally posted on downy.com
Image

The best floral scent!

[This review was collected as part of a promotion.] Im about to switch forever to this fabric softener, I used for first time today to wash my bedsheets and omg I had to put the same ones back because they smelled SO good, the floral scent is not too overpowering and it also doesn’t smells like fake floral, is truly a very pleasant aroma.
jazminr33_1325
2 guests found this review helpful. Did you?
5 out of 5 stars
11 July, 2025
originally posted on downy.com
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Lasting Fabric Softener

[This review was collected as part of a promotion.] I received this Downy Intense Fabric Softener through Influenster in exchange for my honest review. I absolutely loved this fabric softener the smell is lovely very floral and elegant. I loved the way my clothes smelled after coming out of the dryer. I already purchased more and added it as my go to fabric softener scent. I would definitely recommend it is worth every penny. The smell last for days which is what I’m always looking for in fabric softener and Downy definitely did not disappoint with this one.
adrianac3_4623
1 guest found this review helpful. Did you?

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