Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
NOBS Fluoride-Free Toothpaste Tablets Classic Mint - 62 Tablets/1.31oz: Paraben-Free, Sulfate-Free, Gluten-Free, Travel Size - 2 of 4NOBS Fluoride-Free Toothpaste Tablets Classic Mint - 62 Tablets/1.31oz: Paraben-Free, Sulfate-Free, Gluten-Free, Travel Size - 3 of 4NOBS Fluoride-Free Toothpaste Tablets Classic Mint - 62 Tablets/1.31oz: Paraben-Free, Sulfate-Free, Gluten-Free, Travel Size - 4 of 4
NOBS Fluoride-Free Toothpaste Tablets Classic Mint - 62 Tablets/1.31oz: Paraben-Free, Sulfate-Free, Gluten-Free, Travel Size - 1 of 4

NOBS Fluoride-Free Toothpaste Tablets Classic Mint - 62 Tablets/1.31oz: Paraben-Free, Sulfate-Free, Gluten-Free, Travel Size

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Nano-hydroxyapatite for superior enamel support
  • Studied at leading university & shown to be just as effective as fluoride toothpaste in peer-reviewed research on our actual formula
  • Supports enamel remineralization, strengthens teeth, and helps prevent demineralization
  • Promotes fresh breath and a healthy oral microbiome for complete mouth wellness
  • Delicious Classic Mint tablets twice the size of leading brands for more foam, more mint, more remineralization
  • Take 1 tablet, chew, brush for 2 minutes: a mess-free alternative to paste tubes
  • Clean label: Vegan, Gluten-Free, Non-GMO, free from fluoride, SLS, glycerin, parabens, and artificial colors or flavors
  • 100% plastic-free, sustainable glass packaging – TSA-friendly and perfect for travel

Description

Make oral care something you actually look forward to with NOBS Toothpaste Tablets. Formulated with 5% nano-hydroxyapatite (a biomimetic mineral that's literally what your teeth and bones are made of) each tablet helps remineralize enamel, strengthen teeth, support a balanced oral microbiome, and keep your breath fresh. Unlike messy paste tubes and questionable ingredient lists, NOBS makes daily oral care simple, effective, and genuinely enjoyable.
Our tablets are twice the size of other brands, delivering more of the good stuff your mouth actually needs. Whether you're rushing through your morning routine, freshening up after lunch, or maintaining your nighttime ritual, NOBS helps you stay consistent with clean care that works as hard as you do.
NOBS was born from a simple frustration: oral care feels outdated. Like something you're supposed to do, not something you choose. Most toothpaste belongs in the medicine cabinet, not on the bathroom counter. We rejected overcomplicated formulas, sterile branding, and outdated rituals to build something better: toothpaste tablets that combine dentist-grade performance with cultural fluency, creating a new standard for modern self-care. Today, NOBS is redefining oral health with research-backed, dentist-formulated products that fit seamlessly into real life. Because when health becomes separated from hygiene, everyone loses. We're here to change that, with No Bad Stuff.
Trial/Mini/Travel Size: Yes
Suggested Age: Adult
Health Facts: Propylparaben-Free, Paraben-Free, Triclosan-Free, Fluoride-Free, Sulfate-Free, Sodium Lauryl Sulfate-Free, Gluten-Free
Product Warning: Keep out of reach of animals
Product Form: Tablet
Active Ingredient(s): Nanohydroxyapatite 5%
Sustainability Claims: Recyclable
Package Quantity: 62
TCIN: 94991080
UPC: 197644754014
Item Number (DPCI): 049-09-0439
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

ingredients xylitol , peppermint (mentha piperita) , microcrystalline cellulose , calcium carbonate , sodium lauryl sulfoacetate , nano-hydroxyapatite (5%) , silica dioxide , xanthan gum , sodium cocoyl isethionate , ammonium glycyrrhizinate , menthol , zinc citrate , sodium bicarbonate

Shipping details

Estimated ship dimensions: 2.25 inches length x 2.17 inches width x 2.32 inches height
Estimated ship weight: 0.298 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this brand carry an option with fluoride? Do they intend to? It’s a pretty helpful ingredient.

submitted by bananna - 3 months ago

  • A: No. The point of the product is that it doesn’t include fluoride, which many consider bad. Hence the name NOBS= NO Bad Stuff.

    submitted byHeather F - 3 months ago

  • A: It does not - it has nanohydroxyapatite, which is intended as an alternative. I personally alternate between this and a normal fluoride toothpaste - I feel like this addresses tooth sensitivity better than a lot of other toothpastes, but I still like to be sure I’m getting that fluoride!

    submitted byMatthew - 2 months ago

  • A: Hi there! Great question. Fluoride is a helpful ingredient, but it's not the only remineralizing agent. NOBS Toothpaste Tablets use nano hydroxyapatite instead, which is an equally effective alternative for those who can't (or don't want to) use fluoride. A peer-reviewed study on NOBS published in May 2025 showed it's just as effective as fluoride at 5% nano hydroxyapatite: https://www.mdpi.com/2304-6767/13/5/201. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊

    submitted byNOBS Team - 24 days ago
    Brand expert

Q: Is this good for sensitive teeth?

submitted by Cdwschneider - 3 months ago

  • A: Hi there! Great question. NOBS Toothpaste Tablets contain nano hydroxyapatite, an ingredient often recommended by dentists for people with sensitivity. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊

    submitted byNOBS Team - 24 days ago
    Brand expert

Q: Is this cruelty free or tested on animals?

submitted by mackenzie - 3 months ago

  • A: Hi there! Great question. NOBS Toothpaste Tablets are cruelty-free, never tested on animals. We're the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊

    submitted byNOBS Team - 24 days ago
    Brand expert

Q: Does bobs whitten also?

submitted by Gait - 3 months ago

  • A: Hi there! Great question. NOBS Toothpaste Tablets contain nano hydroxyapatite, which may help whiten teeth, and baking soda, which can gently remove surface stains without damaging enamel. However, our tablets aren't intended to whiten teeth, so for severe staining we'd recommend visiting your dentist for a check-up. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊

    submitted byNOBS Team - 24 days ago
    Brand expert

Q: Does this have sugar ?

submitted by Low carb - 4 months ago

  • A: Hi there! Great question. NOBS Toothpaste Tablets don't contain traditional sugar. We use xylitol, a 5-carbon sugar that helps support the oral microbiome. The cavity-causing bacteria in your mouth (S. mutans) eat xylitol thinking it's regular sugar, but they can't metabolize it to produce the acid that causes cavities. So it neutralizes the bad bacteria while preserving the good. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why 😊

    submitted byNOBS Team - 24 days ago
    Brand expert
See all questions (5)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

Guests are highly impressed with the Nobs toothpaste tablets, praising their effectiveness in cleaning teeth and freshening breath. Many appreciate the convenience of the tablet form, especially for travel, and the natural ingredients that cater to sensitive teeth. The product has garnered a loyal following, with guests noting improvements in oral health and a refreshing mint flavor. However, some guests have experienced inconsistencies in product quality across different orders.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.8 out of 5 stars with 2876 reviews
    effectiveness: 4.73 out of 5
    quality: 4.67 out of 5
    value: 4.33 out of 5
    89% would recommend
    19 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 June, 2026Verified purchase

    Did not honor the ad

    I like the product but it said buy three and get one free, they only sent three.
    1 reply from NOBS Team team - 10 days ago
    Hi there! Thank you for sharing this, and we're so glad you like the product. Target handles all the packing and shipping for orders placed on their site, so they're the right team to connect with regarding this issue. Please reach out to Target's customer service, and they'll get it sorted. Apologies for the hassle, and thanks for being a NOBS customer. We're so thankful for your support!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 June, 2026Verified purchase

    Great product

    I will continue to use this product. I look forward to being able to pick it up on the store.
    1 reply from NOBS Team team - 18 days ago
    Thank you so much for the wonderful feedback, Shannon. We're so grateful to have you as part of the NOBS family.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 June, 2026Verified purchase

    It works!

    Started using twice a day less than a week ago and can already tell my teeth are less sensitive! Teeth appear to be more white but looking forward to the results after 30 days. Will definitely purchase again based on ease of use and results thus far.
    1 reply from NOBS Team team - 22 days ago
    Hey Tess! We're so glad to hear that your teeth are feeling less sensitive. Thanks for giving our toothpaste a chance. Welcome to the NOBS family :)
    Tess L
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 June, 2026Verified purchase

    (no review title)

    Best toothpaste on the market!! Highly recommend.
    1 reply from NOBS Team team - 24 days ago
    Thank you so much! We're so glad you're enjoying our toothpaste.
    Did you find this review helpful?
    1 out of 5 stars
    3 June, 2026

    Not SLS free

    This is categorized under SLS free toothpaste but has SLS in the ingredients
    1 reply from NOBS Team team - 1 month ago
    Hi! SLS is sodium lauryl sulfate. We use Sodium Lauryl Sulfoacetate, a completely different ingredient, even if they have similar names. Hopefully that clears up the confusion.
    screen name
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    (no review title)

    I absolutely love these have purchased them before. Does wonders for your teeth without all the chemicals.
    1 reply from NOBS Team team - 24 days ago
    Thank you for the wonderful feedback! We're thrilled that you're enjoying our toothpaste.
    MsCarli
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 May, 2026Verified purchase

    So expensive

    Likes: Easy, Tastes Great, Teeth Look Noticably Different Dislike: Cost/Value There might be 62 tablets, but if you brush 2-3 times a day this is going to last a month or less... Multiply that by people in your family and now it's like $50 a month in toothpaste!!
    1 reply from NOBS Team team - 24 days ago
    Thank you so much for your wonderful feedback. We're thrilled that you guys are enjoying our toothpaste! Regarding the cost, we understand where you're coming from; between the heavy glass jar, proprietary formula, and exceptional ingredients, NOBS is definitely more expensive compared to mass market toothpaste. That said, we certainly think the quality is worth it. Thanks again for your support!
    Kristyksk
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    23 May, 2026Verified purchase

    (no review title)

    My package was opened
    1 reply from NOBS Team team - 24 days ago
    Hi there! Thank you for taking the time to share this, and we're sorry your package arrived opened. Because your order was fulfilled through Target, they're the right team to help with a refund or replacement on the damaged package. We'd recommend reaching out to Target's customer service directly so they can get it sorted out. Once it's resolved, we'd love the chance to win you over. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and once you try it, we think you'll see why.
    Keeks
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 May, 2026Verified purchase

    (no review title)

    Great
    1 reply from NOBS Team team - 24 days ago
    Thank you for the wonderful feedback on our toothpaste!
    marc
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 May, 2026Verified purchase

    brush in a new way

    I really appreciate this product It is a tab you can just chew and brush it works great
    1 reply from NOBS Team team - 24 days ago
    Love this kind of feedback. NOBS are super convenient! Thanks so much!
    Tara
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 April, 2026Verified purchase

    (no review title)

    Also another good product I love them
    1 reply from NOBS Team team - 24 days ago
    Thank you, Anthony! We're delighted you're enjoying our toothpaste.
    Anthony
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    28 April, 2026Verified purchase

    Fake product

    This product is a knock-off and not the real deal.
    1 reply from NOBS Team team - 24 days ago
    Hi there! Thank you for sharing this concern. We want to reassure you that what you received from Target is authentic NOBS Toothpaste Tablets. The confusion is likely from our rebrand: on October 15, 2025, we changed our brand name from "biom" to "NOBS," and the new packaging is still being phased in. So what's on Target shelves may look different from older versions you may be familiar with, but it's the same product. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, so you can trust that what's at Target is the real NOBS.
    Always Sucks
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 April, 2026Verified purchase

    Easy to travel with

    Love this tooth paste
    1 reply from NOBS Team team - 24 days ago
    We totally agree! Thanks so much for being part of the NOBS family.
    TaShanna
    Did you find this review helpful?
    1 out of 5 stars
    22 April, 2026Verified purchase

    (no review title)

    These are fake..The real have biom on them!!
    1 reply from NOBS Team team - 24 days ago
    Hi there! Thank you for sharing this concern. We want to reassure you that what you received from Target is authentic NOBS Toothpaste Tablets. The confusion is likely from our rebrand: on October 15, 2025, we changed our brand name from "biom" to "NOBS," and the new packaging is still being phased in. So what's on Target shelves may look different from older versions you may be familiar with, but it's the same product. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, so you can trust that what's at Target is the real NOBS.
    Pamela
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 April, 2026Verified purchase

    (no review title)

    Mouth was left feeling clean and minty fresh! These will work great on a vacation.
    1 reply from NOBS Team team - 24 days ago
    We love to hear it! Thank you for your wonderful words.
    kait
    Did you find this review helpful?
    1 out of 5 stars
    15 April, 2026Verified purchase

    (no review title)

    Not effective. Been using it for 3 weeks now no changes.
    1 reply from NOBS Team team - 24 days ago
    Hi there! Thank you for sharing this. NOBS Toothpaste Tablets use nano hydroxyapatite to remineralize enamel, and evidence suggests this process typically takes 8 to 12 weeks of consistent use. We'd love for you to give NOBS a little more time to see the full benefit. NOBS Toothpaste Tablets are the #1 toothpaste on TikTok and are available in hundreds of dental offices across the country, and we think you'll be glad you stuck with it.
    Alexis
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2026Verified purchase

    (no review title)

    Love this product
    1 reply from NOBS Team team - 24 days ago
    We love you right back, Christine! Thanks for the kind words regarding our toothpaste!
    Christine
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026

    (no review title)

    Best toothpaste ever!
    1 reply from NOBS Team team - 24 days ago
    Thank you so much for the kind words. We're so glad you're enjoying our toothpaste!
    sotex
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 March, 2026

    (no review title)

    best toothpaste ever
    1 reply from NOBS Team team - 24 days ago
    Thank you so much for the kind words. We're so glad you're enjoying our toothpaste!
    becky
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2026Verified purchase

    (no review title)

    love it!
    1 reply from NOBS Team team - 24 days ago
    Thank you so much for the kind words. We're so glad you're enjoying our toothpaste!
    roscoe
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy
    Terms