Premium Ultra Soft Toilet Paper - 30 Rolls - up&up™

A: The latest 2026 packages offer on 244 sheets per roll. We’re paying more for less product!

A: Hello JoLu2 - Great Question! As Target continues to bring innovation, product improvement and operational efficiencies to our up&up® products, sometimes that leads to changes in sizing or counts. We feel confident that the product we are putting on the shelf will meet and exceed our guests expectations -Daniel

A: Yup. These stuff is absolute trash now. I’ve been buying it for years and the last few months it’s like it’s a completely different material too. Each roll is all messed up before I even bring it out of the package.

A: It is July 2025 as I write this and they've done it again. The latest package has much smaller rolls and a different imprinted pattern on the rolls. Not happy.

A: September 2025 - 244 sheets per roll. 284>264>244. The diameter of the center cardboard tube is also larger on the new rolls, making them seem bigger, but still visibly smaller than the 264 ct. rolls.

A: I’ve been buying this toilet paper for years and all of a sudden over the last few months they’ve completely changed the material of it. It used to be ultra soft but now it’s ultra terrible! 

A: 10/14/25, been buying this in bulk for years, it is now ULTRA SCRATCHY and TWO disconected PLYS. IS THIS BECAUSE OF THE IGNORAMOUS TARIFFS? They are a pain in the butt and wallet.

A: Shrinkflation. They've raised the prices and given you less product.

A: Made from materials from sustainably maintained forests and controlled sources. No mention of any type of fragrance.

A: No, it has no fragrance.

A: I never had an issue but yes the last 18 pack that I purchased in January of this year had a bug spray scent to it and I wouldn't have even known had it been for the bad irritation that I had discover

A: Yes, it leaves dust and residue everywhere. I want to return it

A: Hello Gennie - Thank you for your Question about Premium Ultra Soft Toilet Paper. Please know the materials are safe for their intended use, and no fragrances are added. We truly appreciate your feedback. I hope this helps - Sam

A: Cindy something I've learned is the majority of TP is septic safe. It's a matter of how quickly it breaks down in the tank. Most ultra toilet paper takes a while to break down= pumping tank more

A: Hi Cindy - Thank you for reaching out to us with your query about the Premium Ultra Soft Toilet Paper - 30 Rolls - up&up. Yes, the toilet paper is Septic-Safe. I hope this information was helpful. Happy Shopping! - Josh

A: Wow! Kate did a really crappy job answering you (pardon the pun)! Supposedly, Target has had a goal to get PFAS out of every up and up product by 2025. However, like you, I would like to hear a definite yes or no from target. Further, as thier toilet paper is white, they no doubt bleach it. I also believe it is made from wood pulp, rather than sugar cane or bamboo, making it less sustainable. Due to their commitment to remove PFAS and the fact that their sandwich bags do not have BPAs, I have high hopes that Target will up their toilet paper game down the road. Especially as a large mainstream company making this commitment would lower prices of environmental and user safe toilet paper everywhere. For more details about PFAS and other toxins in TP check out Mamavation. They have a great article on it!

A: Lindsay - Thank you for your interest in this item. Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS . I hope this helps. - Kate

A: Hello CinBen. Thanks for asking. The 18 Roll dimensions are 15.5" length x 10.6" width x 12" height. Have a great day. - Matt

A: says 862.4 sq ft on package

A: Hello - It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. Hope this helps! - Brenda

A: Paper products can come from sustainably maintained forest & "other controlled sources" and still be treated with chlorine and formaldehyde in the manufacturing process. Are these chemicals used?

A: Hello Cindy - Thank you for your Question! Yes, this is a 2-ply toilet paper roll. Hope this helps! - Eram

A: Hello squeak- We appreciate your interest in this Premium Ultra Soft Toilet Paper. It is designed to offer a soft and gentle experience, made from materials from sustainably maintained forests and controlled sources but depends upon personal preferences. We know you will enjoy it. – Auria