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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 2 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 3 of 4Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 4 of 4
Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 1 of 4

Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food - 7.4lbs

$16.99 ($0.14/ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • 30% protein content helps support strong muscles including a healthy heart
  • With a blend of real turkey and venison and turkey as the #1 ingredient
  • Two times the tender, meaty morsels compared to Purina ONE Lamb & Rice Formula
  • No poultry by-product meal, artificial flavors or preservatives
  • Natural with added vitamins, minerals and nutrients

Description

Give your dog the nutrition he needs while satisfying his true instincts when you serve Purina ONE SmartBlend True Instinct With a Natural Blend Of Real Turkey & Venison adult dry dog food. This natural formula with added vitamins, minerals and nutrients features a blend of real turkey and venison and other high-quality ingredients to provide the protein active adult dogs need and the nutrient-dense nutrition dogs crave. Crunchy kibble and double the meaty morsels compared to our Purina ONE Lamb & Rice formula help to make mealtime even more enjoyable, and the highly-digestible formula lets more nutrition go to work inside your dog. Along with 30% protein in every serving, this dog food provides a natural source of glucosamine to help support your dog's healthy joints so he can maintain his active lifestyle. Nature plus science helps provide 100% complete and balanced nutrition to support an adult dog's whole-body health, giving you a smart solution for tending to your dog's nutritional needs.
Pet Caution Statement: Not for puppies under 1 year of age
Storage Instructions: Store in Dry Place
Used For: Joint Health
Intended Pet Type: Dog
Features: No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Dietary Needs: Naturally Flavored, High Protein
State of Readiness: Ready to Eat
Form: Kibble
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910481
UPC: 017800154567
Item Number (DPCI): 083-06-0145
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Amount :

% Daily Value*
Crude Protein (Min) 30%
Crude Fat (Min) 17%
Crude Fiber (Max) 3%
Moisture (Max) 12%
Linoleic Acid (Min) 1.6%
Calcium (Ca) (Min) 1%
Phosphorus (P) (Min) 0.8%
Zinc (Min) 150mg/kg
Selenium (Min) 0.35mg/kg
Vitamin A (Min) 15000IU/Kg
Vitamin E (Min) 460IU/Kg
Glucosamine (Min) 350ppm
Omega-6 Fatty Acids (Min) 1.7%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. 1417423

Shipping details

Estimated ship dimensions: 14.33 inches length x 9.37 inches width x 5.78 inches height
Estimated ship weight: 7.54 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this contain any food coloring or dye?

submitted by BichonMom - 7 years ago

  • A: Great question! This recipe does contain caramel color. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

  • A: No but they do contain moth larvae if you care about your dogs safety I wouldn’t recommend

    submitted byParina DOne - 2 years ago

Q: Is there a TrueIinstinct formula for large breed dogs, ie. 11 year old Labradoodle ?

submitted by grego - 7 years ago

  • A: Great question! The feeding amounts for this recipe ranges from 3 to over 100 pound dogs. The recommended feeding amounts indicated are based upon the average nutritional needs of an adult dog with a normal activity level. Factors, such as a dog's metabolism, breed size, activity level, age and whether the dog is spayed or neutered, will affect the amount of Purina ONE needed to maintain an ideal body condition. The pet experts at Purina have provided the feeding amounts indicated as a starting point. If you find that your dog is losing weight or becomes overweight when fed these amounts, please adjust accordingly. To help your dog maintain an ideal body condition, monitor your dog's weight on a regular basis, making sure that his ribs are easily felt and the waist is visible when viewed from above. - The Purina ONE Team

    submitted byPurina - 7 years ago
    Brand expert

Q: What is the size of the kibble? I have toy dogs.

submitted by Loon Gal - 8 years ago

  • A: Thank you for your interest in Purina ONE. This formula contains kibbles ranging from 3/8 to 1/2-inches each. You may instead consider our Purina ONE SmartBlend Small Breed Lamb & Rice Formula, which features 1/3-inch kibbles. - The Purina ONE Team

    submitted byPurina - 8 years ago
    Brand expert
See all questions (3)

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My dog love this brand of food
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5 out of 5 stars
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[This review was collected as part of a promotion.] I haven't had issues in the past with food, but recently my heeler mix had started boycotting his food. I could see him getting leaner and could tell he was hungry by his over all attitude so we switched to this. It has a higher protein content which I love because he is certainly a high energy dog, he loves to eat it, and I can see him filling out once again. Over all love this food so far.
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[This review was collected as part of a promotion.] I have 3 labs, a mastiff and a rottie and this food works well for all of them!
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[This review was collected as part of a promotion.] My puppy is switching from pedigree puppy chow to True Instincts and he loves it
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5 out of 5 stars
22 June, 2026
originally posted on purina.com
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Purina dry dog food

[This review was collected as part of a promotion.] My dash hound loves this venison and turkey blend he gobbles it right up Would recommend to try His tail wags with joy when I get home with it every time
Brandy
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5 out of 5 stars
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5 star

[This review was collected as part of a promotion.] This has gave our dog energy and she feels a lot better. She is not laying around and feeling sluggish
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5 out of 5 stars
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originally posted on purina.com
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My Dogs Love Purina One True Instinct

[This review was collected as part of a promotion.] My dogs love Purina One True Instinct, Turkey & Veniaon. I’ve never had an issue with their coats or stomach problems. I only wish that the kibble wasn’t different with every bag I buy.
Korky13
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5 out of 5 stars
20 June, 2026
originally posted on purina.com
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Purina

[This review was collected as part of a promotion.] Our four dogs love the turkey and venison dog food by Purina True Instinct. I usually buy two different flavors and mix them, all Purina brands.
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5 out of 5 stars
19 June, 2026
originally posted on purina.com
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True Instinct

[This review was collected as part of a promotion.] My American Bulldog just loved this dry food! He has allergies and his scratching was to a minimal. The puffs were and added bonus. Will definitely buy again for him.
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5 out of 5 stars
19 June, 2026
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love it!

[This review was collected as part of a promotion.] all 3 of my dogs absolutely love this food and have thrived on it. no issues at all
1 reply from The ONE Team team - 20 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team
Leo
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5 out of 5 stars
19 June, 2026
originally posted on purina.com
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My dogs favorite

[This review was collected as part of a promotion.] My dogs won’t any thing else. This is their favorite. They love the chunks of meat.
Christina
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5 out of 5 stars
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True Instinct

[This review was collected as part of a promotion.] Wally has been loving this turkey & venison flavor. His coat is so healthy and shiny. I’ve even used it as treats!
ChaCha
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5 out of 5 stars
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originally posted on purina.com
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New flavor

[This review was collected as part of a promotion.] My dog loves this flavor and exspecially the big chunks.He stands and waits for me to fill up his eatting dish
Lilmafia
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3 out of 5 stars
18 June, 2026
originally posted on purina.com
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This is an ok dog food

[This review was collected as part of a promotion.] My dog just picks the chunks out of this and leaves the rest alone until his next meal time 😒
1 reply from The ONE Team team - 22 days ago
We’re glad to hear your dog is enjoying the chunks! Purina ONE True Instinct is crafted with a blend of real turkey and venison to deliver high-quality protein and a mix of textures for added taste and interest. It’s not uncommon for some dogs to pick out their favorite pieces first and come back to the rest later. Thanks for sharing your experience, it’s helpful feedback and appreciated! If you have further questions, please contact us by following this link: https://www.purina.com/contact-us/. - The ONE Team
RDL7301
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5 out of 5 stars
17 June, 2026
originally posted on purina.com
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Dogs love it.

[This review was collected as part of a promotion.] I have been feeding my two lovely canines of this brand for over 2 years! I will continue buying this for my dogs in the future.
gsxr6390
1 guest found this review helpful. Did you?
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Delicious!

[This review was collected as part of a promotion.] My dogs love the chunky texture and easy chewing. The smell drives them mad! Haven’t found a flavor they didn’t like!
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[This review was collected as part of a promotion.] My dog, Duke really loves this version of Purina One. It keeps him at a healthy weight. He is an eight year old dog but has the energy of a puppy. I attribute that to the Purina One True Instinct with turkey and venison.
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[This review was collected as part of a promotion.] My dogs absolutely love Purina One True Instinct! After trying it they are very reluctant to eat anything else. They seem to think the flavors are amazing and it's their main food and they love it. ❤️
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5 out of 5 stars
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Love this product

[This review was collected as part of a promotion.] Cannot say how happy we are to be back with Purina as our main dietary food for Leonidas! I cannot remember what made us try other things but honestly his stomach issues only began once we switched to the other food. Glad to be back and praying it helps his stomach issues. He was on Purina as a puppy and had zero issues and his mom and dad both use Purina One with no issues so here's hoping for great results for my sweet boy 🙏🤞❤️.
Aj
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5 out of 5 stars
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originally posted on purina.com
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Dogs get really excited!

[This review was collected as part of a promotion.] Both of my dogs really love this. We mix a couple of flavors together and this is one of their favorites!
Jane
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