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Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 2 of 4Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 3 of 4Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 4 of 4
Quaker Oats Oatmeal Squares Brown Sugar Breakfast Cereal - 1 of 4

Quaker Oatmeal Squares Brown Sugar Breakfast Cereal - 14.5oz

$3.69 ($0.25/ounce)

Size14.5

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Hint of brown sugar adds a pop of sweetness to whole-grain cereal
  • Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
  • Makes a great breakfast or satisfying snack anytime of day

Description

Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.

Serving Size: 56.0 g

Serving Per Container: 7

Amount Per Serving:

Calories: 220
% Daily Value*
Total Fat 2.5g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44g16%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 9g
Added Sugars 8g17%
Protein 6g5%
Vitamin D 0mcg0%
Calcium 30mg0%
Iron 16.6mg90%
Potassium 190mg4%
Vitamin E 3mg20%
Thiamin 0.24mg20%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 270
% Daily Value*
Total Fat 3g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 5mg1%
Sodium 240mg11%
Total Carbohydrate 50g18%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 15g
Added Sugars 8g17%
Protein 11g17%
Vitamin D 1.5mcg6%
Calcium 170mg10%
Iron 16.7mg90%
Potassium 380mg8%
Vitamin E 3mg20%
Thiamin 0.3mg25%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oat flour, whole wheat flour, sugar, maltodextrin, and less than 2% of malted barley extract, brown sugar, salt, molasses, baking soda, mixed tocopherols (to preserve freshness), natural flavors, reduced iron, and folic acid*.* one of the b vitamins. contains wheat ingredients..

Allergens & Warnings:

CONTAINS WHEAT INGREDIENTS.
Features: Whole Grain, No Preservatives, No Certified Synthetic Colors (No FD&C Colors), No Artificial Colors, No Artificial Flavors
Dietary Needs: 100 Percent Whole Grain, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 13304765
UPC: 030000064412
Item Number (DPCI): 231-00-0152
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 9.81 inches length x 7.49 inches width x 2.32 inches height
Estimated ship weight: 1.069 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this cereal contain Plant Based Iron or a Non-Plant Based Iron (Heme)?

submitted by Wellness Mama - 1 month ago

Q: Is ther a recipe for a snack mix with this cereal

submitted by pat - 7 months ago

Q: Is this still the Canadian "rectangles" rather than the American "squares"?

submitted by Gordon - 8 months ago

Additional product information and recommendations

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Guests are saying

Quaker Oatmeal Squares have undergone significant changes that have left many guests disappointed. While some appreciate the new recipe for its lighter texture and less sweetness, the majority miss the original flavor and crunch. The new squares are smaller, denser, and have a different taste that many describe as bland or cardboard-like. Despite the mixed feelings, the cereal remains a nostalgic favorite for some, making it a versatile option for snacking or breakfast.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2149 reviews
    quality: 4 out of 5
    taste: 3.83 out of 5
    value: 3.9 out of 5
    68% would recommend
    76 recommendations
    1 out of 5 stars
    24 June, 2026
    originally posted on quakeroats.com
    Image

    Where's the crunch and flavor?

    This is not the same product we've eaten for years. It is tasteless and chews like soggy cardboard -- not the crunchy, yummy tasting cereal we know and love. Please bring back the original recipe/product.
    OnaL
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2026
    originally posted on quakeroats.com
    Image

    New recipe is awful.

    Why the drastic recipe and production change? The new shape, texture and flavor is awful. Was my favorite cereal growing up but will no longer purchase. Can’t even finish the overpriced box I got. And why use the old photos of the original product we all knew and loved? Misleading. Loyal customer for 30+ years - will never buy again.
    UsedToLoveThese
    Did you find this review helpful?
    1 out of 5 stars
    23 June, 2026
    originally posted on quakeroats.com
    Image

    Recipe change ruined these

    These are disgusting now. They are bland, literally flavorless. They are weird, long rectangles and a light tan color, instead of textured squares with a darker brown color. I used to love these. I am so sad and disappointed by the huge drop in quality.
    Sadge
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    23 June, 2026

    (no review title)

    no flavor
    Milly
    Did you find this review helpful?
    1 out of 5 stars
    20 June, 2026
    originally posted on quakeroats.com
    Image

    Things are not as they used to be…

    I recently purchased this cereal for the first time in a while. I was looking forward to the crunch and flavor of the original Oat Square that I loved. The new recipe is poor substitute. It looks and tastes fake. Are we using AI to make cereal now? Bring back the original Oat Square!
    MandaP
    Did you find this review helpful?
    1 out of 5 stars
    8 June, 2026
    originally posted on quakeroats.com
    Image

    What. Did. You. Do?

    What. Did. You. Do? I used to love this cereal! Perfect size for a breakfast on the go or mid-morning snack. Held up well in a baggie in my backpack. The squares had flavor. And texture. And crunch. These new rectangles look like blown-up Cap'n Crunch bites, and taste like it too. Very disappointed.
    fmr_sqr_lover
    Did you find this review helpful?
    1 out of 5 stars
    31 May, 2026
    originally posted on quakeroats.com
    Image

    Extremely disappointed! Bring back the old recipe!

    I was so excited to be able to pick up a box after not seeing them in my local supermarket for a while. I wish I hadn’t. Gone is the slightly cinnamon tasting square of deliciousness that I once loved. What happened? This cereal is now bland and rectangular, reeking of cut corners and cheap processing. Please bring back the old recipe!
    Terri1986
    Did you find this review helpful?
    1 out of 5 stars
    29 May, 2026
    originally posted on quakeroats.com
    Image

    NOT THE SAME!!

    So disappointed. I loved oatmeal squares, now they are not even square….they don’t have the same texture and don’t taste as good at all. I just bought 3 boxes and was so excited, just poured my first bowl and not excited about oatmeal squares anymore. Change it back, it’s obviously not a smart business change. At least make the product on the box match the new look of the cereal and mark that it has changed. FALSE ADVERTISING!!!!
    Tani_rae
    Did you find this review helpful?
    1 out of 5 stars
    26 May, 2026
    originally posted on quakeroats.com
    Image

    Still waiting for the OG, this one disgusts

    Seems like this cereal change will put loyal customers off for good. It’s been at least a year since I’ve found it back on shelves, bought a box, and found the change wildly off putting. I check back here periodically to see if they’ve reverted to the original recipe/formula. I’m still out. Yuck!
    SadMel
    Did you find this review helpful?
    1 out of 5 stars
    18 May, 2026
    originally posted on quakeroats.com
    Image

    Smaller, worse, and more expensive

    They made them much smaller and less dense. The price went up of course. Oats are half as cheap as they were in 2022, but God forbid some of those savings pass on to the customer. I'm done with this cereal and this company.
    parrotz
    Did you find this review helpful?
    1 out of 5 stars
    16 May, 2026
    originally posted on quakeroats.com
    Image

    Disappointing and offputting

    Sad to say this is not the cereal I remember. Less dense, more like cheerios in texture, with a baking soda aftertaste I cannot ignore. Will not buy again. Please bring back the old recipe!
    JustaConsumer
    Did you find this review helpful?
    1 out of 5 stars
    13 May, 2026
    originally posted on quakeroats.com
    Image

    Definitely not the same cereal

    My husband and I used to love this cereal ages ago before we met. We bought it again for that nostalgic feel and it's completely different and tastes really terrible now. Dry, bland and chemical tasting. Won't get it again
    jade2010
    Did you find this review helpful?
    1 out of 5 stars
    2 May, 2026
    originally posted on quakeroats.com
    Image

    Used to be good

    These used to taste really good. But they lack flavor now. Taste very bland. And the squares I think have shrunken?
    Nothanks
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026Verified purchase

    (no review title)

    Great flavor
    Target Lover
    Did you find this review helpful?
    1 out of 5 stars
    8 April, 2026
    originally posted on quakeroats.com
    Image

    Not the same.

    They actually taste salty now. What did you do?! One of my favourite cereals, ruined.
    Northernlala
    Did you find this review helpful?
    3 out of 5 stars
    31 March, 2026
    originally posted on quakeroats.com
    Image

    False advertising...NOT even SQUARE shaped!

    I’m really disappointed with the recent changes to Quaker Oatmeal Squares. For starters, they’re no longer even square—which might seem minor, but it actually took away a fun little teaching moment for kids who used to compare them with round cereals like Cheerios. Beyond the shape, the texture has noticeably changed. They used to be light and airy, but now they feel much denser. While they’re still crunchy, the flavor just isn’t what it used to be—it tastes flat and less enjoyable overall. Unfortunately, this was once a staple on our kitchen table, but with these changes, it’s something we’ll be removing from our regular rotation.
    Mom SaBu
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on quakeroats.com
    Image

    Sad day

    The new smaller size is nice. The taste however, isn't it. It's not good. Tastes nothing like it used to. The new taste is closer to eating a bowl of cheerios. It's a sad day.
    Not so Quaker anymore
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    16 March, 2026
    originally posted on quakeroats.com
    Image

    Terrible new recipe

    The new recipe is terrible. These taste like cardboard and are half the size of the old ones so they don’t stay crunchy with milk. They’re also not even square shaped anymore and no longer look like the photo on the box.
    Emeleejay
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    15 March, 2026
    originally posted on quakeroats.com
    Image

    Oatmeal Rectangles

    As others have pointed out. Not the same cereal, despite keeping the product photos the same, which I think falls outside the FTC rules that the product has to the be same as what is shown. Food styling/scale aside, they are clearly not the same shape. They are now notably smaller and rectangularly shaped. They do not taste the same, but not sure how much of that is related to the smaller size and subpar texture. The chew is chalky/powdery and unsatisfying, tasting "cheaper" like a children's novelty cereal. Formerly loved this cereal.
    Francois
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 March, 2026
    originally posted on quakeroats.com
    Image

    Like !

    Am liking the new (less ingredient) cereal. It Tastes the same to me. Fresh and crunchy. Only knew It changed because I googled why they were smaller.
    Just review
    Did you find this review helpful?

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