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Comfort Devotion Cushioned Underwire Bra, Full Coverage, Convertible - 2 of 4Comfort Devotion Cushioned Underwire Bra, Full Coverage, Convertible - 3 of 4Comfort Devotion Cushioned Underwire Bra, Full Coverage, Convertible - 4 of 4
Comfort Devotion Cushioned Underwire Bra, Full Coverage, Convertible - 1 of 4

Maidenform Comfort Devotion Cushioned Underwire Bra, Full Coverage, Convertible Body Beige 34B Women's

$21.99 reg $50.00
Sale save $28.01 (56% off)

In Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
Eligible for registries and wish lists

Fit & style

  • COMFY UNDERWIRE BRAS FOR WOMEN - This t-shirt bra blends all-day comfort with a smoothing fit and cushioned underwire support. Perfect for everyday wear, it creates a sleek, no-show look under any outfit.
  • LIGHTLY LINED CUPS FOR NATURAL SHAPE - Full-coverage, lightly lined bra cups give this underwire bra for women a smooth, gap-free fit. Designed to flatter your shape while staying invisible under tees, blouses, or dresses.
  • LUXURIOUS SUEDE-LIKE FABRIC - Crafted from ultrasoft, sueded-touch fabric, this t-shirt bra for women feels gentle on skin and lies flat under clothes. The smooth finish makes it an easy, everyday wardrobe essential.
  • CUSHIONED UNDERWIRE COMFORT - Plush padding surrounds the underwire for poke-free wear. This cushion wire design delivers secure hold and shaping without pinching, offering support that feels as good as it looks.
  • CONVERTIBLE STRAPS FOR VERSATILITY - Adjustable straps convert from traditional to crisscross, letting this bra work with a variety of necklines and outfits so you can wear it your way, every day.
  • ALL-DAY COMFORT & SLEEK SILHOUETTE - Back and side smoothing panels help create a flattering fit from every angle. The seamless construction and secure hook-and-eye closure ensure dependable comfort all day long.

About this item

Fit & style

  • COMFY UNDERWIRE BRAS FOR WOMEN - This t-shirt bra blends all-day comfort with a smoothing fit and cushioned underwire support. Perfect for everyday wear, it creates a sleek, no-show look under any outfit.
  • LIGHTLY LINED CUPS FOR NATURAL SHAPE - Full-coverage, lightly lined bra cups give this underwire bra for women a smooth, gap-free fit. Designed to flatter your shape while staying invisible under tees, blouses, or dresses.
  • LUXURIOUS SUEDE-LIKE FABRIC - Crafted from ultrasoft, sueded-touch fabric, this t-shirt bra for women feels gentle on skin and lies flat under clothes. The smooth finish makes it an easy, everyday wardrobe essential.
  • CUSHIONED UNDERWIRE COMFORT - Plush padding surrounds the underwire for poke-free wear. This cushion wire design delivers secure hold and shaping without pinching, offering support that feels as good as it looks.
  • CONVERTIBLE STRAPS FOR VERSATILITY - Adjustable straps convert from traditional to crisscross, letting this bra work with a variety of necklines and outfits so you can wear it your way, every day.
  • ALL-DAY COMFORT & SLEEK SILHOUETTE - Back and side smoothing panels help create a flattering fit from every angle. The seamless construction and secure hook-and-eye closure ensure dependable comfort all day long.
SUPER-SOFT SUPPORT Experience softness that supports with the Maidenform T-Shirt Bra – an underwire bra for women that blends full coverage, cushioned comfort, and a smoothing fit you’ll want to wear every day. Designed with luxuriously soft, suede-like fabric, this style feels gentle against skin while offering reliable, poke-free comfort. The plush cushioned underwire system delivers secure hold without pinching, so you can enjoy shape and support from morning to night. Lightly lined, full-coverage cups enhance your natural shape while helping prevent gaps or spillover, giving you a sleek look under t-shirts, fitted dresses, and blouses. Convertible straps adjust to wear traditional or crisscross, so this bra adapts to your wardrobe and your day. Back and side smoothing panels work with the seamless construction to create a flattering silhouette under clothes, while the hook-and-eye closure ensures a stay-put fit. Whether you’re headed to work, running errands, or relaxing on the weekend, this full-coverage t-shirt bra for women offers dependable support, everyday versatility, and the kind of comfort you’ll look forward to wearing.

Maidenform Self Expressions

Alpha Size
Size Cup & Band
S 34A, 34B, 36A
M 34C, 34D, 36B, 36C
L 36D, 38B, 38C, 38D
XL 40B, 40C, 40D, 42B, 42C

All sizes in inches unless otherwise noted.

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: Adjustable Strap
Bra cup construction details: Underwire
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012502504
UPC: 194164576454
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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This is my favorite bra, the material is very smooth for my body
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5 out of 5 stars
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This is the most comfortable bra I've ever had. It fits perfectly and is full coverage as advertised. I have ordered this bra for the past four years now.
LA Kathi
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5 out of 5 stars
15 April, 2026
originally posted on Maidenform
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I love these

I love these. I’ve got about six of them that I’ve bought over the years, and other than remembering which colors I bought, I would not be able to tell which ones are years old and which are less than a month. I throw them in the washer on delicate and only bras after every wear, so they are holding up quite well.
Daisy1
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5 out of 5 stars
8 April, 2026
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Love it!

Very comfortable and supportive! I ordered 2 more
Grandma Greycar
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4 out of 5 stars
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I like the item

I like the item
Deloris
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1 out of 5 stars
20 March, 2026
originally posted on Maidenform
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Sizing

I do not believe the 3 bras I bought are not the correct size. I have bought this style for years. I bought a size bigger like I tried on in the store. These ones are way tighter. I purchased 3 (40 C bras) They seem smaller than the 38C I already have. Very disappointing
Nancy S
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5 out of 5 stars
17 March, 2026
originally posted on Maidenform
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Love my bra!

Perfect fit! I’ve been wearing this style for years, and haven’t been able to find it. Being small busted 38B a good fit is important. I’ll be ordering more.
Kathi B
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3 out of 5 stars
4 March, 2026
originally posted on Maidenform
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Quality of item

I have purchased a similar style before but with this bra the underwire pokes at you at the top of the sides. I choose this style because the other did not have a top banding and after a few washings they tended to get a slight curve at the top which could be seen under clothing.
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5 out of 5 stars
21 February, 2026
originally posted on Maidenform
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I prefer Maidenform

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3 out of 5 stars
12 February, 2026
originally posted on Maidenform
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Size up

This runs small
Teri H
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2 out of 5 stars
12 February, 2026
originally posted on Maidenform
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Band sizes all different

I have always loved this bra because it was a good fit and very comfortable, but who is in charge of quality control these days? I purchased my usual size of 38D, and the band on all three are different sizes, the white one I had to take right off it was so incredibly tight. I wish I could return but I took off the tags thinking that the bras would be uniform in size. I had read other reviews stating this as an issue, but it’s the first it’s happened to me and I’m so disappointed.
Cat81
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5 out of 5 stars
4 February, 2026
originally posted on Maidenform
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Great fit, looks good.

My go-to for years. Thank goodness they have not changed it. The fit and support is great, and it looks good.
SDee
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4 out of 5 stars
30 January, 2026
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Elegant

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5 out of 5 stars
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originally posted on Maidenform
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Returning Customer

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