SMOOTHING - Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish.
SUPPORTIVE FIT - Underwire bra with SmartZone soft foam cups for targeted shaping & support.
NO SHOW - Designed for shaping, this full-coverage bra features a barely there no-show neckline.
CONVERTIBLE STRAPS - Adjustable sheer mesh straps are convertible for wardrobe versatility.
UNDERWIRE - Flexible, lightweight gauge underwire for a no-poke, no-dig fit.
DESIGN DETAILS - Features hook-and-eye closure with a sexy drop gore and a branded "M" logo.
About this item
Fit & style
SMOOTHING - Women’s bra featuring bonded side support wings with a double layer design for a smooth, luxurious finish.
SUPPORTIVE FIT - Underwire bra with SmartZone soft foam cups for targeted shaping & support.
NO SHOW - Designed for shaping, this full-coverage bra features a barely there no-show neckline.
CONVERTIBLE STRAPS - Adjustable sheer mesh straps are convertible for wardrobe versatility.
UNDERWIRE - Flexible, lightweight gauge underwire for a no-poke, no-dig fit.
DESIGN DETAILS - Features hook-and-eye closure with a sexy drop gore and a branded "M" logo.
FLAWLESSLY SMOOTH The Barely There Full Coverage Underwire Bra from Maidenform is all about a smooth, no-show finish with bonded side support wings and a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most, while the flexible, lightweight underwire ensures a no-poke, no-dig fit (because comfort is key). Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded "M" logo adds the perfect finishing touch. Smooth, supportive, and seriously stylish - this underwire bra is a must-have everyday essential.
Maidenform Self Expressions
Alpha Size
Size
Cup & Band
S
34A, 34B, 36A
M
34C, 34D, 36B, 36C
L
36D, 38B, 38C, 38D
XL
40B, 40C, 40D, 42B, 42C
All sizes in inches unless otherwise noted.
Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: 2 Row/3 Column Hook Closure
Bra cup construction details: Lightly Lined Cup
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012502079
UPC: 196988168082
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Had purchased a bra the same size previously but this one is too tight.
Not pleased
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5 out of 5 stars
7 May, 2026
originally posted on Maidenform
Pretty color
Pretty! I adore the color, there’s definitely no lift bit it’s comfortable.
Music197916
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3 out of 5 stars
25 April, 2026
originally posted on Maidenform
Sending back.
I got this one, because it looked similar to one I've have for years and need to replace but it fell short.
Sjwithaneye
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5 out of 5 stars
24 April, 2026
originally posted on Maidenform
Comfortable
Good fit, not too tight, true to size per Maudenform measuring guide. Right away my new favorite daily bra.
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4 out of 5 stars
4 April, 2026
originally posted on Maidenform
I didn't fill the cups properly
I didn't fill the cups properly in my usual size 36B. Wish it would've worked because I love everything about it. I did give it to a girlfriend who's a 34C and she loves it. I'm considering buying again in a 36A even though I've never worn that size before... Its really a beautiful and soft bra
BrendaBB
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5 out of 5 stars
1 April, 2026
originally posted on Maidenform
100% satisfied
Great fitting. Support is also great I would definitely recommend these. Will be purchasing mote
SaraM
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3 out of 5 stars
23 March, 2026
originally posted on Maidenform
Maidenform has ruined my favorite bra.
I have been a loyal Maidenform customer for as long as I can remember. I have been devoted to comfort devotion bras as long as the line has been around. The last "batch" of 5 bras I purchased all had their hooks fail in months. (I've never had that happen even once... ALL of them failed exactly the same way). This latest batch is uncomfortable. The straps have changed and are horrifically uncomfortable on me now. Sadly, after decades of devotion, I am looking for a new bra manufacturer.
KTDid
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5 out of 5 stars
21 March, 2026
originally posted on Maidenform
Exactly what I needed
Affordable; comfortable; perfect!
Leslie D
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5 out of 5 stars
15 March, 2026
originally posted on Maidenform
Maiden forms excellent underwire bras
I love the underwire bras!! They come in many colors and the fit is great!
Lou Ann
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2 out of 5 stars
7 March, 2026
originally posted on Maidenform
Underwire Discomfort
I’ve always loved made in form for the quality and the comfortable fit, however, this bra is very uncomfortable. It’s hard to wear for long periods of time the underwire which I’ve always worn, diggs in causing much discomfort.
Lisa D
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3 out of 5 stars
5 March, 2026
originally posted on Maidenform
Could have been better
Size was very small compared to other brands. Didn’t reorder due to not knowing what size to replace with
PennyC
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5 out of 5 stars
25 February, 2026
originally posted on Maidenform
Perfect Bra
Most comfortable bra I own!
S Pazz
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4 out of 5 stars
24 February, 2026
originally posted on Maidenform
New bra
I like it, but I wish my old one was still available. My old ones are style 09729j...Thank you
Rae Joslin
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5 out of 5 stars
18 February, 2026
originally posted on Maidenform
Best value
This bra is amazing. Coverage, fit, softness, comfortable, value. Everything listed is excellent.
Blueberry
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5 out of 5 stars
8 February, 2026
originally posted on Maidenform
Good fit
The bra is a good fit and so comfortable that at the end of the day I realize I haven’t thought about the bra all day.
Cappy
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4 out of 5 stars
5 February, 2026
originally posted on Maidenform
Like it
I like this bra although I have had more comfortable Maidenform bras. It's good but it could be better.
Sandra Otero
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1 out of 5 stars
4 February, 2026
originally posted on Maidenform
Love the Color
Love the color!!! But why do y'all stop at size 40???? I can't find this color in a 44B or in Racerback either. I feel like a misfit. Pun intended! Rant over.
I need in my size
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5 out of 5 stars
28 January, 2026
originally posted on Maidenform
very nice material
very confortable
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1 out of 5 stars
20 January, 2026
originally posted on Maidenform
Too big
The is bra was soft and comfortable, but way too big.