Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Blueberry Muffin Protein Breakfast Cereal - 7oz

$8.99 ($1.28/ounce)See 1 deal for this item

Out of Stock

Free & easy returns
Free & easy returns
Return this item by mail or in store within 90 days for a full refund.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 13G Protein
  • 0G Total Sugar
  • 5G Net Carbs
  • Grain and Gluten-Free
  • No synthetic dyes: Magic Spoon cereals do not contain synthetic dyes like Red 40 or Yellow 5.
  • Natural sources: Magic Spoon uses natural sources like vegetable juice for coloring.
  • Natural flavors: Magic Spoon cereals use natural flavors and do not contain artificial colors or sweeteners.

Description

MEET MAGIC SPOON: Magic Spoon looks – and tastes! – just like your favorite childhood flavors, but with no artificial ingredients. It’s the all-in-one cereal for adults, kids, and everyone in between. Includes 4x 7 oz. boxes in a variety pack.
HIGH-PROTEIN: Packed with 12-14g protein per serving, a bowl of Magic Spoon gives you the energy and fuel to conquer the day
KETO-FRIENDLY: With 4-5g net carbs per serving, our cereal is perfect for a low-carb lifestyle.
ZERO SUGAR*: Our unique blend of allulose and monk fruit tastes just like the sugar you’re used to, but has almost no glycemic impact and almost zero calories (less than 0.4 cal/g).
GLUTEN-FREE & GRAIN-FREE: All of our ingredients are non-GMO. No gluten, grains, soy, sugar alcohols, and/or artificial ingredients.
MORE THAN BREAKFAST: Pour a bowl for a power-packed breakfast, afternoon snack, or a midnight treat. (Basically, whenever your cereal cravings strike!).
BUZZ-WORTHY: Forbes called Magic Spoon “the future of cereal” and TIME Magazine named it in their Top 100 Inventions of 2019. Also featured on the TODAY Show, CNN, Fortune, Fast Company, Business Insider, and more.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (38g):

Calories: 150
% Daily Value*
Total Fat 8grm10%
Saturated Fat 1.5grm8%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 1grm4%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 19mg2%
Iron 2mg10%
Potassium 19mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, inulin(a) (from chicory root and/or agave), natural flavor(a), blueberry(a), fruit and vegetable juice(a) (for color), salt. (a)adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 89483628
UPC: 850002887426
Item Number (DPCI): 231-13-0390
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 7.5 inches length x 2 inches width x 10.3 inches height
Estimated ship weight: 0.6 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 1 year ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 9 months ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 9 months ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 2 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 1 year ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 3 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 3 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 6 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 11 months ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 11 months ago

Q: Are these snap ebt eligible?

submitted by A - 1 year ago
See all questions (9)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

4.3 out of 5 stars with 10583 reviews
quality: 3.53 out of 5
taste: 3.16 out of 5
value: 2.57 out of 5
48% would recommend
769 recommendations
5 out of 5 stars
7 July, 2026
originally posted on Magic Spoon
Image

Honey nut cereal is awesome

Honey nut cereal is my new favorite flavor. Thanks, Magic Spoon!
Lauren T.
Did you find this review helpful?
5 out of 5 stars
7 July, 2026
originally posted on Magic Spoon
Image

My obsession

This cereal is an expensive obsession. Cocoa is my #1. Chocolate Ripple milk, and skinny Mix marshmallow sauce drizzled on it. Yummy!
Did you find this review helpful?
5 out of 5 stars
5 July, 2026
originally posted on Magic Spoon
Image

so good

I have to stop from eating a whole box at once. if you can follow the cup/serving, you get like 5 bowls a week. But if you don't, you can do this box in about 2.5 days. I think these are the best flavor.
John P.
Did you find this review helpful?
5 out of 5 stars
3 July, 2026
originally posted on Magic Spoon
Image

Wife and kiddo love them

This is the favorite of my wife and kiddo. Not a fruity fan myself but they are so I buy them to make them happy.
Matthew C.
Did you find this review helpful?
5 out of 5 stars
2 July, 2026
originally posted on Magic Spoon
Image

Cereal for diabetes

My hubby loves this cereal to have to eat for his diabetes. It's tasty, low carbs and low sugar.
Paula M.
Did you find this review helpful?
5 out of 5 stars
1 July, 2026
originally posted on Magic Spoon
Image

Yum!

Love the flavor and that you make it healthy with lots of protein. Never thought I could eat cereal again.
Randi A.
Did you find this review helpful?
4 out of 5 stars
1 July, 2026
originally posted on Magic Spoon
Image

Not my favorite flavor, but still good.

Not my favorite flavor, but still all right. So happy to find a healthy cereal with lots of protein! Never thought I'd be able to eat cereal again!
Randi A.
Did you find this review helpful?
5 out of 5 stars
1 July, 2026
originally posted on Magic Spoon
Image

Delicious Breakfast or Snack

I absolutely love this Cereal for Breakfast or a Sweet Snack. Perfect add to a snack bowl or just to grab a handful to get you over the 2pm hump. Really does taste like Froot Loops if that is what you're looking for.
Lori H.
Did you find this review helpful?
5 out of 5 stars
1 July, 2026
originally posted on Magic Spoon
Image

Love this cereal!!

This one is my go to. Chocolatey, but not sugary! I can have a bowl anytime time of the day!
Karla Y.
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Magic Spoon
Image

Yummy in Blue!

Delicious cereal with no artificial colors or dyes!!!
Angie R.
Did you find this review helpful?
5 out of 5 stars
30 June, 2026
originally posted on Magic Spoon
Image

Yummy!

Love this cereal! Delicious as well as no artificial dyes!! Most definitely recommend!!
Angie R.
Did you find this review helpful?
5 out of 5 stars
29 June, 2026
originally posted on Magic Spoon
Image

Great cereal for diabetics!

Satisfying treat for anytime... Does not raise my blood sugar and is very satisfying. Love the chocolate.
Margo A. N.
Did you find this review helpful?
5 out of 5 stars
27 June, 2026
originally posted on Magic Spoon
Image

So good

As an adult, this is guilt free cereal. Will buy again. 10 of 10. Thanks for using Allulose too, not diarrhea inducing garbage.
Jonathan T.
Did you find this review helpful?
4 out of 5 stars
26 June, 2026
originally posted on Magic Spoon
Image

Fruity cereal

It tastes as described, fruity. Love the 0g sugar, 4g carbs and 13g protein. It's a delicious and healthy way to start my day. However, Fruity is not my favorite flavor, Lemon Cake is. I need that flavor to come back!!!
Patricia L.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2026

false advertising

how is this 4g net carbs? 15g carbs - 1g fiber = 14 net carbs. not 4. this is false advertising
Emily
Did you find this review helpful?
5 out of 5 stars
25 June, 2026
originally posted on Magic Spoon
Image

Everything good for you is expensive I guess!?

This cereal is so good! It tastes great and the fruity rings make me feel like a kid again.
Tomya G.
Did you find this review helpful?
5 out of 5 stars
24 June, 2026
originally posted on Magic Spoon
Image

Great flavor

Amazing flavor, does not cause my sugar numbers to raise....my wife has tried it and loves it
Peter L.
Did you find this review helpful?
5 out of 5 stars
24 June, 2026
originally posted on Magic Spoon
Image

Delicious

There aren't a lot of keto cereals. Magic Spoon is the best! I love the texture of the cereal. Firm and not hard. Holds up well in milk, doesn't get soggy fast. And the flavors are tops!!!! This chocolate chip cookie does compare to cookie crisp. It's my favorite thus far.
Cheryl W.
Did you find this review helpful?
5 out of 5 stars
22 June, 2026
originally posted on Magic Spoon
Image

Great taste!

Magic Spoon Peanut Butter cereal is so good!Just the right amount of peanut butter taste, and so crunchy.
Donna T.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
20 June, 2026Verified purchase

(no review title)

there are way better protein cereals out there
M B
quality: 3 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy
Terms