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OUAI Fine Hair Shampoo - Ulta Beauty - 2 of 4OUAI Fine Hair Shampoo - Ulta Beauty - 3 of 4OUAI Fine Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Fine Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Fine Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary

$32.00 ($3.20/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Adds volume and bounce
  • Strengthens and thickens hair
  • Hydrates and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.

Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use: 
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Fine
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Strengthening, Thickening, Volumizing, Shine Enhancing
TCIN: 82518831
UPC: 815402021269
Item Number (DPCI): 342-03-4945
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides, hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica (sage) oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl glycerin, hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-iso distearate, propoxytetramethylpiperidinyl dimethicone, trideceth-6, c11-15 paretgr, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.7 inches length x 2.5 inches width x 5.4 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this safe for color treated hair

submitted by AP - 7 months ago

  • A: Yes! All of our products at OUAI, including our shampoos and conditioners, are safe for Color-treated, Keratin-treated, Brazilian blowouts, chemically-treated hair, wigs & extensions. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.

    submitted byOUAI team - 6 months ago
    Brand expert
See all questions (1)

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Guests are saying

The Ouai Fine Hair Shampoo is designed specifically for fine hair, providing a lightweight yet effective cleanse that enhances volume without stripping moisture. Guests appreciate its pleasant scent and the way it leaves hair feeling clean, soft, and bouncy. Many have noted improvements in hair texture and manageability, making it a go-to choice for those seeking a gentle yet powerful shampoo. Overall, it has become a favorite among guests with fine hair.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 1180 reviews
    40% would recommend
    40 recommendations
    4 out of 5 stars
    20 June, 2026
    originally posted on http://www.ulta.com
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    At this point I would probably buy again

    I wanted to try this product because it is for fine hair. It does seem to help add a little volume and a little better hold to my hair. I would like to be able to compare it to other shampoos for fine hair; this is the first one I have tried.
    Nicole
    Did you find this review helpful?
    1 out of 5 stars
    19 June, 2026
    originally posted on OUAI
    Image

    It was hard on my hair and the scent is very strong

    The product was hard on my hair and the scent is very strong
    Natalie J.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    16 June, 2026
    originally posted on OUAI
    Image

    Lasts 2-3 days to keep roots lively

    I use this with the condition. I do find it slightly drying but this leads to more lift and bounce Love the scent and lather. I’m slightly sensitive to the formula which can make my scalp react but worth it for the lift.
    Beth P.
    Did you find this review helpful?
    5 out of 5 stars
    16 June, 2026
    originally posted on http://www.ulta.com
    Image

    Love this - doesn't weigh hair down

    Don't normally write reviews unless I hate something... but this product deserves a shout out. Absolutely love this shampoo and conditioner! First...it is NOT a volumizung shampoo. Don't expect it to make your thin hair fuller or thicker. What it does do is support my fine hair and make it super soft and smooth. I have fewer tangles and my hair is soft and shiny. My hair stylist totally noticed a difference in my hair. I took about a month of consistent use to see the difference, but stick with it - totally worth it!
    Tracey
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on OUAI
    Image

    Great shampoo!

    Love this shampoo, leaves your hair clean & fresh, without weighing it down as some products do.
    Leslie B.
    Did you find this review helpful?
    5 out of 5 stars
    14 June, 2026
    originally posted on http://www.ulta.com
    Image

    I already did. It is amazing.

    My hair feels the best its ever felt.
    Becky
    Did you find this review helpful?
    1 out of 5 stars
    12 June, 2026
    originally posted on http://www.ulta.com
    Image

    I would not buy again

    This weighs down my hair. Makes it lay flat
    Andrea
    Did you find this review helpful?
    5 out of 5 stars
    12 June, 2026
    originally posted on OUAI
    Image

    Best shampoo I’ve tried for thin, fine hair

    This is hands-down the best shampoo and conditioner I’ve tried for thin, fine hair. if you’ve tried so many different shampoos like me and never found one that washes your hair effectively without stripping it completely and making it get greasy again quickly, but also giving it volume and making it feel soft, try this shampoo and conditioner, you won’t regret it! I have also tried the hair mask, body scrub, and leave in conditioner and love those as well!
    Jenna B.
    Did you find this review helpful?
    1 out of 5 stars
    9 June, 2026
    originally posted on http://www.ulta.com
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    I took this shampoo back

    This shampoo has a terrible smell
    Renie
    Did you find this review helpful?
    5 out of 5 stars
    8 June, 2026
    originally posted on OUAI
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    Great hair product

    Great hair product for fine hair. I’ve only used it once, but I like the results. My hair is a little bit more manageable. I’m gonna keep using it and see how it works in the future.
    Sandra S.
    Did you find this review helpful?
    4 out of 5 stars
    8 June, 2026
    originally posted on OUAI
    Image

    Good

    Good shampoo, but requires some work because it does not lather up quickly. Rinses out cleanly. I like it.
    Kathryn B.
    Did you find this review helpful?
    5 out of 5 stars
    5 June, 2026
    originally posted on OUAI
    Image

    Love this shampoo! Light weight

    Love this shampoo! Light weight and smells so good
    Amy W.
    Did you find this review helpful?
    1 out of 5 stars
    2 June, 2026
    originally posted on http://www.ulta.com
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    not for me

    Fine-medium hair with lots of density and oily roots. Hair is healthy and mostly heat-free. Loved the scent and liked it at first, but after 3 washes it left a waxy buildup, especially at the roots, making hair feel dirty and greasy. Returned it.
    Haley
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    30 May, 2026
    originally posted on OUAI
    Image

    Nice shampoo

    My hair is not thin and fly-away, but it’s very straight and tends to lie flat on my head, so I wanted to see if this shampoo would give it more body. I like the shampoo and the scent and texture. I think it may give my hair a little more lift, but nothing dramatic.
    Julie K.
    Did you find this review helpful?
    5 out of 5 stars
    28 May, 2026
    originally posted on http://www.ulta.com
    Image

    Wonderful product

    My hair seems fuller and thicker the more I use Ouai Shampoo.
    Joyce
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2026Verified purchase

    Love the shampoo, not the packaging

    The shampoo plumped up my fine, thin hair and I liked the subtle fragrance. I don't like the fat bottle which was hard to grip when wet & soapy, and I couldn't press down the dispenser cap in the shower. Fortunately I bought the trial size first. It has the same design flaws but is much easier to handle in the smaller size. Shampoo is worth the trouble!
    Biblio
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    18 May, 2026
    originally posted on http://www.ulta.com
    Image

    Awful

    Smells awful. Dried out my hair terribly, and actually made it fall out. The price is astronomical for a horrible product.
    Grace
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on OUAI
    Image

    great stuff.

    Love this stuff. Takes such a tiny amount to do the job. It smells wonderful, suds up great, rinses well. Would buy it again.
    Nanette B.
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on http://www.ulta.com
    Image

    great shampoo for fine hair!

    i have fine hair and so when i found this fine hair shampoo, i was so happy! i love how this lathers and it smells amazing! very happy to have a go to shampoo designed for my hair type. complimentary from ouai
    leea
    Did you find this review helpful?
    1 out of 5 stars
    14 May, 2026
    originally posted on OUAI
    Image

    Did absolutely nothing

    really really disappointed. the shampoo & conditioner does absolutely nothing for my hair. It smells great but that is about it.
    LISA W.
    Did you find this review helpful?

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