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OUAI Detox Shampoo - Ulta Beauty - 2 of 4OUAI Detox Shampoo - Ulta Beauty - 3 of 4OUAI Detox Shampoo - Ulta Beauty - 4 of 4
OUAI Detox Shampoo - Ulta Beauty - 1 of 4

OUAI Detox Shampoo - 10 fl oz - Ulta Beauty: Strengthening, Clarifying, All Hair Types, Eucalyptus & Rosemary Scent

$34.00 ($3.40/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Cleanses without stripping
  • Removes product buildup
  • Adds softness and shine

Description

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine

How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Lychee, Rosemary, Rose, Eucalyptus, Musk
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Strengthening, Clarifying, Softening, Shine Enhancing
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.4 inches length x 2.4 inches width x 5.5 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).

submitted by Ann - 9 months ago

  • A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section

    submitted byOUAI team - 9 months ago
    Brand expert

Q: Does this work good with dandruff?

submitted by lyiss - 9 months ago

  • A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.

    submitted byOUAI team - 9 months ago
    Brand expert

Q: Will it help remove a toner that’s too ashy?

submitted by Kelekena - 1 year ago

  • A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Should I use it with a conditioner? If so which one?

submitted by Chris - 1 year ago

  • A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is this safe for color-treated hair?

submitted by Lesley - 1 year ago

  • A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is it safe to use daily?

submitted by Odx - 2 years ago

  • A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often should I use this?

submitted by Abigail - 3 years ago

  • A: Once per week to clarify and detox scalp and hair.

    submitted byMR - 2 years ago
See all questions (7)

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Guests are saying

The detox shampoo is highly praised for its ability to deeply cleanse the scalp and remove product buildup without stripping hair of its natural oils. Guests appreciate its pleasant scent, rich lather, and effectiveness for various hair types, including color-treated and dry hair. Many find it ideal for maintaining freshness between washes, making it a staple in their hair care routine. Overall, it delivers a luxurious experience while ensuring hair feels soft, shiny, and revitalized.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 4000 reviews
    72% would recommend
    85 recommendations
    5 out of 5 stars
    5 July, 2026
    originally posted on influenster.com
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    Highly recommend!!

    [This review was collected as part of a promotion.] I LOVE this product. I have used this product for a few months now to give an honest review. I do love it! I feel like a small amount goes a long way! So the price you pay is great for the amount you get! The packaging is also super easy to use. It does suds up well too!
    Did you find this review helpful?
    4 out of 5 stars
    3 July, 2026
    originally posted on influenster.com
    Image

    Overall,great, packaging could be better.

    [This review was collected as part of a promotion.] One of my favorite detox shampoos. I really love how it deeply cleanse my scalp and leaves no residue behind. The product is a nice gel shampoo to start and foams up really nicely. My only complaint is that I wish the bottle was made out of a softer plastic, so it wasn’t so hard to squeeze, especially for people who have weakness in their hands. If stored upside down it has a tendency to leak.
    VictoriaG
    Did you find this review helpful?
    1 out of 5 stars
    1 July, 2026
    originally posted on http://www.ulta.com
    Image

    Travel size doesn't travel well

    Good shampoo, but the travel size completely let me down. It leakeds terribly, and although I'd wrapped it in plastice wrap, it still made a mess.
    Cathy
    Did you find this review helpful?
    4 out of 5 stars
    1 July, 2026
    originally posted on influenster.com
    Image

    Smells good

    [This review was collected as part of a promotion.] I love the scent of this detox shampoo. I give this a 4/5 stars because I think there are other products on the market that do a better job at detoxing the scalp. The shampoo lathers well and has a good consistency too.
    McKenzieZ
    Did you find this review helpful?
    4 out of 5 stars
    30 June, 2026
    originally posted on influenster.com
    Image

    Cleanest Start and Finish

    [This review was collected as part of a promotion.] I liked the smell and the consistency of it. It was nice to the touch for application and left my head feeling not too heavy. I switched to this shampoo and didn't notice a huge difference but really enjoyed the product.
    JanelleY
    Did you find this review helpful?
    5 out of 5 stars
    29 June, 2026
    originally posted on influenster.com
    Image

    works amazing

    [This review was collected as part of a promotion.] oh my gosh. this smells amazing. got it to be apple cider vinegar. i use this after not washing my hair for 4-6 days and it removes allll the buildup from the products i use
    AngieT
    Did you find this review helpful?
    5 out of 5 stars
    28 June, 2026
    originally posted on http://www.ulta.com
    Image

    Teaaa

    The OUAI Detox Shampoo has officially become a staple in my hair routine. I use it about once a week, and every time it makes my hair feel like I just left the salon. It gets rid of all the buildup from styling products and dry shampoo without making my hair feel dry or tangled. #gifted by ouai My scalp feels so refreshed afterward, and my hair has so much more volume and shine. A little goes a long way, and the scent is such a bonus. If your hair ever feels weighed down or dull, this shampoo is the perfect reset.
    Anne
    Did you find this review helpful?
    5 out of 5 stars
    26 June, 2026
    originally posted on influenster.com
    Image

    Deeply clarifies scalp and removes tough buildup .

    [This review was collected as part of a promotion.] Deeply purifies the scalp, stripping away hard water minerals and products buildup to leave hair squeaky clean and refreshed. The thick liquid gel texture feels luxurious while the iconic OUAI scent provides a fresh, spa-like experience.
    SherlinaM
    Did you find this review helpful?
    5 out of 5 stars
    25 June, 2026
    originally posted on http://www.ulta.com
    Image

    I have bought this product several times

    I love this product it leaves my hair clean, shiny and manageable
    Ellen
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on influenster.com
    Image

    Amaze

    [This review was collected as part of a promotion.] Love this so much my hair is pretty fine and im pretty picky about shampoos because my skin is also sensitive but i love this. It smells great and works so well
    MadisonO
    Did you find this review helpful?
    3 out of 5 stars
    23 June, 2026
    originally posted on influenster.com
    Image

    Not bad for my natural hair

    [This review was collected as part of a promotion.] This product was sent to me in exchange for my honest review. I have thick, natural, kinky/curly hair. I noticed it took a few washes for the product to get sudsy. I didn’t feel like it stripped my natural hair at all and it was easy to finger detangle. The scent is subtle and not overbearing at all. I also used this product on extensions and it had the same effect it did on my natural hair. Didn’t feel stripped and it was easy to comb/finger detangle.
    JadeW
    Did you find this review helpful?
    5 out of 5 stars
    23 June, 2026
    originally posted on influenster.com
    Image

    Really love this product!

    [This review was collected as part of a promotion.] I really love how clean this product made my hair feel! It cleaned my hair so much better than my normal shampoo and helped my hair feel healthier without stripping it. A little product goes a long way, for my thick hair that says a lot because it quickly lathers and foams up, working its magic. It rinses out quickly and easily. I am not the biggest fan of the perfume-y scent but willing to overlook it due to how effective it is!
    JessieG
    Did you find this review helpful?
    5 out of 5 stars
    22 June, 2026
    originally posted on http://www.ulta.com
    Image

    Lovely shampoo

    Ouai always makes great smelling products and this one was no different! I love how clean my scalp feels because I have a lot of buildup and have an oily scalp and this really helped. complimentary from ouai
    Kckckc
    Did you find this review helpful?
    5 out of 5 stars
    21 June, 2026
    originally posted on influenster.com
    Image

    It’s a good detox shampoo

    [This review was collected as part of a promotion.] I like this clarifying shampoo because when I feel that I have an accumulation of products after using it I feel my scalp very clean, The only thing is that after using it my hair feels a little dry but it’s normal
    SarahF
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on influenster.com
    Image

    Gently cleans my fine hair

    [This review was collected as part of a promotion.] I have fine natural blonde hair and I’m always careful when it comes to choosing hair products. I’ve received OUAI Detox Shampoo in exchange for my honest review. I like how gentle it is to my hair and scalp. No irritation or over-dryness, it carefully cleans my hair from styling products buildup. After Shampoo I apply OUAI mask to maximize the result. I started using it once a week and already noticed positive results. My hair feel alive and easy to style. The bottle should last me at least for 3-4 months which I think offers great value for the price.
    UlyanaH
    Did you find this review helpful?
    3 out of 5 stars
    20 June, 2026
    originally posted on http://www.ulta.com
    Image

    okay

    the ouai detox shampoo was personally okay for me but I do have thin hair so I feel a lot of product doesn't build up in my hair- the shampoo did dry out my scalp a bit and left me with dandruff but it could just be a personal thing gifted by ouai
    slaya
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on http://www.ulta.com
    Image

    Wow

    This shampoo is the best detox shampoo I have ever tried. It will get all the build up from my hair but does not strip any moisture. Perfect if you have curly hair and use tons of products! gifted by ouai
    Suman
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on http://www.ulta.com
    Image

    Mom Self-care hair reset ✨

    As a busy mom, finding time for self-care can be challenging, so I love having products that make a difference. OUAI Detox Shampoo has become my go-to for a weekly hair reset. It helps remove buildup from dry shampoo, styling products, and everyday oils, leaving my scalp feeling refreshed and my hair feeling clean, soft, and lightweight. After using it, my hair looks shinier and has more volume, making me feel put together even on the busiest days. It's the perfect little self-care moment that helps me feel refreshed and confident. ✨#gifted by ouai
    Jazmine
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 June, 2026

    So good

    Smells AMAZING and works great.
    Did you find this review helpful?
    5 out of 5 stars
    20 June, 2026
    originally posted on influenster.com
    Image

    Scalp feels so clean

    [This review was collected as part of a promotion.] My hair is always oily after day one of washing but this really helped me out. My scalp feels so much more clean. The packaging feels so luxurious and so does the consistency of the shampoo.
    MillieH
    Did you find this review helpful?

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