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Amazfit Active Max Smartwatch - 2 of 4Amazfit Active Max Smartwatch - 3 of 4Amazfit Active Max Smartwatch - 4 of 4
Amazfit Active Max Smartwatch - 1 of 4

Amazfit Active Max Smartwatch

$169.99

In Stock

Free & easy returns
Free & easy returns
Return this item in store within 30 days for a full refund.
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At a glance

About this item

Highlights

  • Bigger Display. Max Clarity: Active Max features a shine brighter screen with a 3,000-nit display engineered for ultimate clarity, even under the harshest sunlight. See your data clearly on a large 1.5″ ultra-bright AMOLED display built for easy readability in any condition — from the gym to the mountains.
  • Bigger Battery, Max Endurance: Go longer between charges with reliable power built for every routine. With up to 25 days of battery, the Active Max smart watch keeps up with your routine day and night.
  • Bigger Storage. Smarter Maps: With 4GB of onboard storage, you have more space for your favorite music and downloaded maps with turn-by-turn directions — all accessible right from your wrist.
  • Bigger Training, Smarter Insights: From strength sessions to long runs, the Active Max tracker adapts to how you train with 170+ workout modes and personalized Zepp Coach running plans.
  • BioCharge Energy Monitoring: Your BioCharge score adjusts based on your daily workouts and stress levels to help you understand when to push harder and when to rest, so you can train smarter and recover better.
  • Free Downloadable Maps: Download terrain and ski maps directly to your watch for offline navigation — no signal needed. Built-in positioning with five satellite systems ensures fast, accurate tracking everywhere you go.
  • Zepp Coach: Train smarter with personalized AI-driven workout plans that adapt to your performance and recovery. Choose from versatile training programs or specific running plans for 3K, 5K, 10K, half, and full marathons

Description

From your first mile to your last workout set, Active Max keeps you moving with purpose and clarity — supporting every goal, from focused training to weekend exploration. With a large 1.5″ ultra-bright display, 4GB of storage for your maps, music and podcasts, BioCharge energy monitoring, and Zepp Coach training plans, you'll get the insight, and motivation to keep you performing every step of the way. Comfortable, capable, and ready for more, Active Max keeps your training consistent and your everyday lifestyle in sync.
Features: Black (band)
Weight: .12 Pounds
Water Resistance: Water-Resistant
Product Model: Amazfit Active Max
Connection Type: No Wired Connection Ports
Material: Watch Band: Silicone
Includes: Charging/Docking Station, User Manual
Operating System Compatibility: Zepp OS
Wireless Technology: Bluetooth
Screen Size: 1.5 Inches
Activities tracked: Walking, Running
Maximum Battery Charge Life: 25 Days
Metrics Measured: Heart Rate, Stress Level, Blood Oxygen Level (SpO2)
Material: Aluminum Alloy, Polymer
Battery: 1 Non-Universal Lithium Ion, Required, Installed
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 95286218
UPC: 850071618761
Item Number (DPCI): 057-03-0483
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.34 inches length x 3.54 inches width x 6.69 inches height
Estimated ship weight: 0.34 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is the model number

submitted by Chicken - 14 days ago

  • A: Hi there, the model number for the Active Max is A2557. Michael | Amazfit Support

    submitted byAmazfit - 11 days ago
    Brand expert

  • A: Hi, thanks for reaching out about Amazfit Active Max Smartwatch To address your question, and make sure you get the most accurate and correct answer, we invite you to reach out to our Target Guest Services team at 1-800-440-0680.

    submitted byMike - 13 days ago
    Target expert support
See all questions (1)

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4.6 out of 5 stars with 36 reviews
4 out of 5 stars
6 July, 2026
originally posted on us.amazfit.com
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Great product/watch

Better than expected, Easier to use than expected. Product of the future.
Anonymous
Did you find this review helpful?
5 out of 5 stars
6 July, 2026
originally posted on us.amazfit.com
Image

Good upgrade for a new model active watch

Great so far . Especially like the sleep made that keeps up with the time you nap . My old one did not have this feature . I’m retired and I take a lot of naps and now I can keep track of my nap durations . Watch faces show more detail up front without having to go through individual apps . So far , so good .
JoeM
Did you find this review helpful?
5 out of 5 stars
6 July, 2026
originally posted on us.amazfit.com
Image

New watch

Great watch, I have the T-Rex 2 just need a new band
Anonymous
Did you find this review helpful?
5 out of 5 stars
3 July, 2026
originally posted on us.amazfit.com
Image

On/off delay

Takes about 5 seconds while holding the button to turn on but then 10 seconds to turn off. What the heck?
ScottN
Did you find this review helpful?
5 out of 5 stars
9 June, 2026
originally posted on us.amazfit.com
Image

Great purchase

I love my active max . It has the best features in my opinion.
JavierR
Did you find this review helpful?
5 out of 5 stars
8 June, 2026
originally posted on us.amazfit.com
Image

Battery lasts days!

Battery last days, no need to charge it and comfort is awesome able to sleep and workout with it on. Great product
Anonymous
Did you find this review helpful?
4 out of 5 stars
8 June, 2026
originally posted on us.amazfit.com
Image

(no review title)

Couple of days using it, so far, good for the money.
Juan
Did you find this review helpful?
5 out of 5 stars
5 June, 2026
originally posted on us.amazfit.com
Image

Super montre

La montre fonctionne très bien. C’est presque mieux qu’une montre Apple pour une fraction du prix.
Anonymous
Did you find this review helpful?
4 out of 5 stars
1 June, 2026
originally posted on us.amazfit.com
Image

Works well

I like it, the only problem I have is it will not control my music on I phone
VinnieO
Did you find this review helpful?
4 out of 5 stars
24 May, 2026
originally posted on us.amazfit.com
Image

Bonne montre pour les activités physiques

Je n'ai pas utilisé toutes les possibilités de la montre à ce jour comme guidage sur un parcours mais elle répond aux attentes après avoir eu la GTR3 et ai hésité avec la GTR4. Comme pour la GTR3 j'ai qq problèmes pour la natation dans le décompte des longueurs sur grandes distances ou éducatifs de nage
FredericV
Did you find this review helpful?
5 out of 5 stars
17 May, 2026
originally posted on us.amazfit.com
Image

Great watch

Love this watch. Keeps up with all my health ratings and especially my sleep. Battery life is excellent as well.
Anonymous
Did you find this review helpful?
5 out of 5 stars
21 April, 2026
originally posted on us.amazfit.com
Image

So far so good

I have only had it about a week. But I love the app so easy to use and understand. The screen is tough I have already been doing plumbing at home in the yard, camping and kayaking with it not a single scratch.
JamesB
Did you find this review helpful?
5 out of 5 stars
14 April, 2026
originally posted on us.amazfit.com
Image

Great workout watch.

I bought because of a promo that planet fitness had. It was a gift for my boyfriend since he's been wanting a smart watch. We were amazed at all the features and functions. I will be buying one for me too.
LeslieM
Did you find this review helpful?
5 out of 5 stars
6 April, 2026
originally posted on us.amazfit.com
Image

Nice upgrade

I upgraded from the Active 2 and love the bigger screen and longer battery life. The watch is beautiful and works as advertised. They perforated sport band is a nice touch. I love the larger face which makes it easier to see. Even though it's larger, it's still very lightweight and fits well on my wrist.
RayB
Did you find this review helpful?
5 out of 5 stars
3 April, 2026
originally posted on us.amazfit.com
Image

Active Max

Had the Active Max for two weeks now, let me just say I’m super impressed!!! I have had Apple Watches and Garmin's but Active Max I will feel is so much better for the price. Will be a repeat customer.
Anonymous
Did you find this review helpful?
5 out of 5 stars
28 March, 2026
originally posted on us.amazfit.com
Image

(no review title)

Everything is awesome, except for for some reason it automatically starts a workout without me, telling it to
JeffC
Did you find this review helpful?
5 out of 5 stars
21 March, 2026
originally posted on us.amazfit.com
Image

Amazafit Active Max

Awesome watch. Due to 3000 nits I can actually see my step count in direct sunlight. Love it.
Anonymous
Did you find this review helpful?
5 out of 5 stars
21 March, 2026
originally posted on us.amazfit.com
Image

Wow

This has been great so far. I love the features and everything sees accurate, or at least consistent. The best part is only charge it about once a week instead of it running out of battery by sometimes not even the end of day.
JoshuaS
Did you find this review helpful?
5 out of 5 stars
21 March, 2026
originally posted on us.amazfit.com
Image

Everything you need without fillers

Watch really surprised me on all fronts. Lightweight, bright large screen, amazing battery, good auto workout tracking, sleep tracking, food tracking etc. With an iPhone I get everything I need which is app, call, text notifications… which if they are important I just grab my phone anyways. So for me there is no downside. Let’s talk about the battery. I received my watch and it had over 55% battery. 7-10 days later after I tracked a bunch of workouts and a gps tracked walk I had 35%. Amazing battery life!
ArsenioM
Did you find this review helpful?
4 out of 5 stars
18 March, 2026
originally posted on us.amazfit.com
Image

Decent value smart watch

Good value. The watch has a lot of functions, for me, might be too many. I want my heart rate, distance & to be able to answer/make calls. It does that pretty well . I saw the Active 2, it was a little too small, the active Max, is too big. I wish it were a little smaller, maybe square, wasted space on a round screen. The band is ok, not the most comfortable. They tell you to keep it tight for accurate HR, but the clasp digs right into the skin. Overall the app setup is good, no problems. It has a set of metrics comparable to more expensive watches. I bought a protective cover since its an amoled screen, but it makes an already big watch bigger....so might remove that. The battery lasts pretty long, I had 5 days before recharging. Ill prob look for a different band to, but hard to beat the price & value.
SeanMM
Did you find this review helpful?

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