SMOOTHING - Women’s bra featuring a bonded frame and support wing with a double layer back for a smooth, luxurious finish.
SUPPORTIVE FIT - Longline bra with SmartZone soft foam cups for targeted shaping & support.
NO SHOW - Designed for shaping, this full-coverage bra features a barely there no- show neckline.
CONVERTIBLE STRAPS - Adjustable sheer mesh straps are convertible for wardrobe versatility.
OH YEAH, IT’S WIRELESS - Why mess with wires when you don’t need them?
DESIGN DETAILS - Features Hook-and-eye closure with branded "M" logo for added style.
About this item
Fit & style
SMOOTHING - Women’s bra featuring a bonded frame and support wing with a double layer back for a smooth, luxurious finish.
SUPPORTIVE FIT - Longline bra with SmartZone soft foam cups for targeted shaping & support.
NO SHOW - Designed for shaping, this full-coverage bra features a barely there no- show neckline.
CONVERTIBLE STRAPS - Adjustable sheer mesh straps are convertible for wardrobe versatility.
OH YEAH, IT’S WIRELESS - Why mess with wires when you don’t need them?
DESIGN DETAILS - Features Hook-and-eye closure with branded "M" logo for added style.
FLAWLESSLY SMOOTH Made for all-day comfort, the Barely There Full Coverage Wireless Bra from Maidenform is all about a smooth, no-show finish with a bonded frame and support wing, along with a barely there neckline that disappears under clothes. SmartZone soft foam cups shape and lift where you need it most. Adjustable sheer mesh straps convert to fit your style, and the sexy drop gore with a branded "M" logo adds the perfect finishing touch. With smoothing support and versatile styling, this longline bra is your new go-to for every outfit.
Maidenform Self Expressions
Alpha Size
Size
Cup & Band
S
34A, 34B, 36A
M
34C, 34D, 36B, 36C
L
36D, 38B, 38C, 38D
XL
40B, 40C, 40D, 42B, 42C
All sizes in inches unless otherwise noted.
Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook
Garment Details: Adjustable Strap
Bra cup construction details: Full Coverage Cups
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1012501797
UPC: 196988181821
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 11 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
Tldr: Flimsy, wrong size. I bought this excited to try a wireless bra, but even though I ordered my usual size, the bra was too big in the band. Further, the boning on the side was itchy and annoying. The straps were also flimsy and felt like they would wear out quickly.
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5 out of 5 stars
10 June, 2026
originally posted on Maidenform
Comfy
This bra is so comfortable. It feels like you’re not wearing anything. Soft and light with thin straps that are easily hidden under clothing.
J Boyd
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5 out of 5 stars
25 April, 2026
originally posted on Maidenform
Feels like it should feel, invisible
It is comfy and I love the fit
Sjwithaneye
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5 out of 5 stars
19 April, 2026
originally posted on Maidenform
Barely there is a Miracle
The name Barely there perfectly describes the fit. I have tremendous sensitivity to items I wear. From feel to fit to fabric. It’s critical that I don’t feel a seam or and edge of any kind and this bra is that and more. It gives just the right amount of forward shape to add contour where appreciated. I really can’t say enough about discovering this bra in a mad rush when going back into the office after working from home for many years in tank tops. Thank you Maidenform. You saved me from a fate of old fashioned bra discomfort.
Michelle from MI
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3 out of 5 stars
14 April, 2026
originally posted on Maidenform
Needs a product reevaluation
Very comfortable except the plastic pieces on the sides. It digs into my sides and makes the bra unwearable.
Shimeez
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1 out of 5 stars
27 March, 2026
originally posted on Maidenform
Uncomfortable bra
I was looking forward to trying this bra because it was advertised as lightweight or "barely there". I was quite disappointed when I received it. There's way too much bra for being "barely there". The fabric is thick and doesn't breathe. It’s not lightweight. I returned it 😒
Cilantro
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2 out of 5 stars
6 March, 2026
originally posted on Maidenform
Disappointed
It’s beautiful, soft material but the stays in the sides have curled up and are digging into my sides. I’ve been on the hunt for a comfortable bra that also doesn’t look like something my grandmother would have worn forEVER! I guess, I’m still hunting. 😒!
NanciS
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2 out of 5 stars
21 February, 2026
originally posted on Maidenform
So so
Itchy under breast part. Ridges on right side seam really bothering me. Material silk soft. Even size 44 not wide enough and I had to use an extension
Aurora123
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1 out of 5 stars
19 February, 2026
originally posted on Maidenform
Remove the plastic
There were plastic sticks sewn into the sides that were absolutely horrid to feel. I had to cut every single bra I bought to remove them. I couldn’t stand to wear the bra with them in
Stacyd
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3 out of 5 stars
13 February, 2026
originally posted on Maidenform
Review
Had to cut the underwire/plastic from the sides!
Unnamed
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3 out of 5 stars
8 February, 2026
originally posted on Maidenform
Uncomfortable
The plastic pieces sewn into the sides of this bra dig into my skin so I'm adjusting it all day long. After two days of being in pain I cut them out and now its much better
TBoen
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1 out of 5 stars
27 January, 2026
originally posted on Maidenform
Don’t waste your money
The straps can’t hold DD’s a the cups aren’t fitted for actual DD’s like I’m spilling out. If this brand is NOT for breasted women then just say so save us the bad experience.
LizLo
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5 out of 5 stars
27 January, 2026
originally posted on Maidenform
Love this Bra and my girls do too!
Love this Bra! Wasn't sure how I'd like this since I ordered on-line. This bra is light weight, soft but I feel like I have great coverage. I ordered in beige and black. I will definitely order again. Feels like you're not wearing anything but my girls feel supported!
RocknRobenz
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3 out of 5 stars
25 January, 2026
originally posted on Maidenform
Not for marginal body types
I'm a 38B, which is right between M and L sizes. It appears as though the SML size model doesn't suit my body. I purchased both a medium and a large, and both were extremely uncomfortable. The medium band was way too tight. The side stays on the large gouged into the side of my body. I've purchased very comfortable Maidenform bras in the past, so I will look for a model with a more specific fit.
JosiesWheels
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3 out of 5 stars
31 December, 2025
originally posted on Maidenform
Great style, band size too large
I really liked the way this bra fit overall, but in the end it was too big for me. I'm usually a 32D, which makes it tough to wear maidenform as their band sizes start at 34, but sometimes the 34D will fit okay. Using the sizing chart, I chose a medium for this style and it fits great but it's still a little too large in the band area on the tightest hook. Maidenform, please consider also making bras for smaller band sizes.
chicagocubsmom
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1 out of 5 stars
27 December, 2025
originally posted on Maidenform
Not for women with fatty boob sides.
The rigid side seams are extremely uncomfortable and actually painful.
Amilynk
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3 out of 5 stars
25 November, 2025
originally posted on Maidenform
Not very breathable
Just recently purchased this bra to replace old underwire free bras. I wanted to like this bra, but it is made of a synthetic material along the band that holds moisture. It does not breathe at all. Also the stiffness in edges of the hook and eye area rubs against my skin. If you do not sweat along the bra band, it may work for you.
Mestory
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5 out of 5 stars
12 November, 2025
originally posted on Maidenform
Best bra.
This is the best bra I have ever worn. It's supportive and comfortable.
Lucy123
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5 out of 5 stars
25 October, 2025
originally posted on One Hanes Place
Good buy
Great Job with support and comfort. I went up a size and that seemed to fit better for me.
nancy4236776
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2 out of 5 stars
17 October, 2025
originally posted on Maidenform
Worse than a wired bra.
This is more uncomfortable than many underwire bras I've worn. The sides have stays in them and it digs and hurts. I'm aware of the bra all day and have marks on my skin. I just paid a lot for these and can't return them. It's ashame, because the bra offers really good coverage and it's really soft.